Microsoft Advertising Search Certification

How is a click-through rate defined?

April 19, 2022May 2, 2022 Certificate Land

Number of conversions ÷ Number of clicks as a %
Number of impressions ÷ Number of clicks as a %
Number of clicks ÷ Number of conversions as a %
Number of clicks ÷ Number of impressions as a %

The correct answer is:

Number of clicks ÷ Number of impressions as a %

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