How does the position-based attribution model assign conversion credit?
- Majority of credit is split between the first and last interactions, with remaining credit given to other interactions
- Majority of credit is given to the first interaction, with remaining credit given to other interactions
- Majority of credit is split across click interactions, with remaining credit given to any impressions
- All credit goes to the last click
The correct answer is:
- Majority of credit is split across click interactions, with remaining credit given to any impressions.
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