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Microsoft Advertising Shopping Certification 

How does Microsoft Advertising define impression share?

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  • The total number of impressions.
  • The number of times your ad is shown.
  • The percentage of time your ad shows up higher than your competitors.
  • The number of times an ad is shown divided by the total number of impressions.

The correct answer is:

  • The number of times an ad is shown divided by the total number of impressions.

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