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Google Ads Search Certification 

How does Google Ads generate responsive search ads?

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  • Google Ads creates them based on existing ad copy, landing pages, and extensions
  • Google Ads creates them based on existing high performing ad copy
  • Google Ads mixes and matches headlines and description lines that have been provided
  • Google Ads mixes and matches headlines and URLs that have been provided

The correct answer is:

  • Google Ads mixes and matches headlines and description lines that have been provided.

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Which of these statements is true?

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Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

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