How do learning periods impact campaigns?

  • They don’t – they are purely for account managers to test what works.
  • They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

The correct answer is:

  • They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

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