Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?

  • By placing billboards in neighborhoods likely to have many artisan soap lovers.
  • By recruiting existing customers as spokespeople to drive awareness of her store locations.
  • By attracting potential customers who usually search for artisan soaps.
  • By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.

The correct answer is:

  • By attracting potential customers who usually search for artisan soaps.

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