How can you take advantage of the mere-exposure effect on your website?

  • Use the same navigation in both your header and footer
  • Create consistency across your website’s visual and written content
  • Use muted colors accentuated by bright accent colors across your website
  • Make sure to have ample whitespace to focus the attention of the user

The correct answer is:

  • Create consistency across your website’s visual and written content.

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