How can advertisers calculate return on ad spend and other cost based metrics?

• It is not possible to calculate Return on ad spend and other cost based metrics.
• Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
• Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
• Register for Amazon Attribution cost reports.

The correct answer is:

• Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.

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