How can a site be blacklisted from an advertiser’s media buys?

  • Add the URL to the advertiser’s URL field
  • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
  • Use the audience composition report and exclude audiences that visit that site
  • Identify the website’s key phrases and use them in keyword exclusion targeting

The correct answer is:

  • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting.

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