Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

  • By showing price-comparison charts that illustrate their bread’s value to potential customers.
  • By presenting splash ads that will dominate a potential customer’s screen.
  • By distributing discount coupons for bread to potential customers.
  • By presenting a selection of their artisan breads to potential customers.

The correct answer is:

  • By presenting a selection of their artisan breads to potential customers.

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