100% Free and Updated Hootsuite Social Marketing Certification Exam Questions & Answers.
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Hootsuite Social Marketing Certification Exam Details:
- Exam Cost: $199 USD
- Questions: 60 questions
- Time limit: 60 minutes to complete the assessment
- Pass rate: 80% or higher to pass
- Retake period: You can take the exam as many times as necessary until you pass, at no extra cost
- Validity Period: Once you pass the exam, the certification is yours forever
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(Click on the questions, to get the correct answers)
- a database of advocate’s social media handles and passwords
- a metrics and Reporting Game Plan
- a compensation plan for advocates
- a plan for continued engagement
- a geographic advocate acquisition strategy
- brand affinity
- political values
- influencer connections
- brand rub
- number of followers
- all of these
- Published
- Curated
- Created
- Amplified
- Promoted
- Verified
- re-sharing curated content
- a flashy production style and highly variable publishing times a variable length and production style
- self-promotional content
- a consistent length and production quality
✅ When running a paid ad on Facebook, which of the following is NOT a placement option.
- the Feed
- Stories
- in-stream videos
- Messenger
- Marketplace
- the right hand column
- Facebook Groups
- ‘Tactic’
- ‘Automation Triggers’
- ‘Objective’
- ‘Mission’
- ‘Strategy’
- Your Instagram Insights metrics
- Your connected business accounts section
- Trending Instagram hashtags such as #TBT posts
- The comments section of boosted posts
- Photos in which your organization has been tagged
✅ Instagram allows you to include clickable links in the following area(s):
- website field
- custom location and website fields
- website and bio fields
- website field, captions, comments, and username field
✅ To place a video ad over YouTube videos, which option would you choose?
- A video ad card through Twitter Ads
- A video campaign through YouTube’s Creator Studio
- A video campaign through Google Ad Experience
- A video ad-type through Facebook Ads Manager
- Networked
- Trademarked
- SEO-friendly
- Multi-syllabic
- Backlinked
✅ Which of these is NOT a part of a Social Media Strategy?
- Social Media Audit
- Budget, Tactics, and Tools
- Social Media Goals and Objectives
- Crisis Management Plan
- Prospecting Strategy for Sales Leads
- 140 characters
- 280 characters
- 50-60 characters
- 480 characters
- community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support
- it’s an indication that your community building efforts were not as robust as they could have been
- you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision
- it should be viewed as a qualified sales lead and funneled immediately to the sales team
✅ Partnerships with complementary business whose audience shares values with yours are:
- not recommended because of the potential for future market overlap
- an efficient way seize market share from competitors
- risky and unstable because businesses frequently pivot their community strategies
- a powerful way to grow your community
✅ When it comes to building community, which of the following is not a form of engagement?:
- discussions around shared content
- customer support queries
- geo-targeted posts and tweets
- responding to positive and negative sentiment
- Story Insights
- Branded templates
- Geo-targeting
- Audience Insights plug-in
- A question sticker or poll
- 3D Technique
- planar scaling
- depth illusion
- grid planing
- leading lines
- Turn HDR off and enable the flash.
- Turn on the manual focus and adjust the contrast setting.
- Tap on your subject and adjust the exposure slider onscreen.
- Enable the 4K feature which will automatically adjust brightness.
- Upload the longer video into the bulk uploader.
- Add the longer video segment into a branded template.
- Hold down the record button for the duration of your take.
- Enable ‘Segments’ under ‘Story Settings’.
✅ Before launching a paid social advertising campaign it’s best to have:
- a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad
- clear business objectives, a well defined target audience, multiple ad variations
- multiple business objectives, a large audience, multiple ad variations
- at least three marketing objectives that need to be supported in order to take advantage of volume pricing
- Twitter Demographic Analytics; Facebook Geo-Targets
- Snapchat Biographies; Twitter Lists
- Facebook’s Audience Insights; Twitter Analytics
- Instagram Stories; LinkedIn Demographics
- Instagram Market Insights; Twitter People Metrics
- Instagram Post-Locator; Facebook People Manager
- Auto-Enhance
- Photo Layers
- LensFilter
- Image Boost
- Map lenses
- Brandfilters
- Geofilters
✅ To take full advantage of your Twitter Media Gallery, ensure that you’ve uploaded a minimum of:
- 6 photos or videos
- 8 videos and 3 photos
- 2 private Twitter lists
- 1 Tweet button to each of your web properties
✅ Private Twitter Lists are a great way to _________.
- engage with industry influencers
- maintain lists of relevant keywords
- use relevant industry Twitter accounts to influence your SEO
- keep up with competitors’ content without publicly following them
✅ Your Social Media Content Strategy should flow naturally from your _________________________.
- Internal Requests
- Social Media Management Platform
- Content Creation Bandwidth
- Social Media Strategy and objectives
- Content Curation Tools and Tactics
- Provides content insights into what’s performing best in your industry
- Search for relevant conversations happening on Twitter
- Receive lists of content and Twitter Influencers
- Search for popular articles that are trending on social
- List of topics to avoid sharing
- Social Media Objectives
- Social Media Policy
- Social Media Strategies
- Social Media Governance
- Social Media Guidelines
- Social Surveillance Best Practices
- Social Search Streams
- Social Media Monitoring Strategy
- Brand Awareness
- Social Media Listening Techniques
✅ The Facebook page moderation Feature:
- none of the above
- prevents a user from posting too many comments on your wall
- prevents comments that contain certain words from being posted
- prevents a user from expressing negative sentiment about your brand
- Keep your profile picture consistent
- Change it every day to keep your followers interested
- Change once a week and use random images to create visual interest
- Change it strategically to match your current campaigns
- Caption Files
- Channel Trailers
- Metatags
- Video Cards
- Landing Page Re-directs
- extrapolating data from past efforts to estimate future success
- summing the anticipated revenue accruing from this year’s social media objectives
- taking your organization’s net revenue and dividing it by revenue directly attributable to social media channels
- asking competitors to share their analytics reports so that you have a frame of reference
- making an educated guess based on the phases of the moon
- Upload benchmark reports from Google Analytics into your organization’s CRM
✅ Social media objectives should:
- flow from, and directly support, social media tactics
- adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)
- adhere to the CCAF framework: context, challenge, activity, feedback
- be finalized early, so marketing goals can be designed around them
- be independent of competing marketing and organizational goals
- Google Ads
- the Instagram app
- Instagram Desktop
- Hootsuite Ads
- larger monthly calendar; weekly calendar
- industry calendar; weekly schedule
- weekly calendar; post-by-post spreadsheet
- content strategy; hourly schedule
- social media strategy; evergreen content list none of these
✅ To grow your community on Twitter, it is suggested that you should:
- Tweet everyone you know in your industry who might like your products
- Follow every person who has ever mentioned your company name
- Monitor conversations related to your industry and follow people whose interests align with what your community offers
- Twitter should not be used for community building
- Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles.
- Building LinkedIn Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live networking events with LinkedIn Live.
- Using targeted advertising to boost Likes on your published content, interacting in the comments section of content published by your competitors, publishing Thought Leadership pieces in the LinkedIn Blog.
- Establishing an employee network, growing followers of your LinkedIn Page, and building active LinkedIn Groups.
✅ In order to cement positive relationships with your brand advocates on Twitter, you should:
- engage with their online content and give public shout outs to recognize their support
- empower them to unfavorably review competitors products in a public form (e.g., Yelp)
- provide an honorarium for each positive mention they make about your brand
- offer to employ negative SEO practices to help them move their business interests forward
- Conversion
- Twitter Ad Card
- Followers
- Tweet Engagement
- Awareness
✅ An example of an “earned” social media tactic:
- generating positive conversations on social around your products or services
- sparking word of mouth recommendations from previous customers
- forging mutually beneficial influencer relationships
- all of the above
- encouraging employees to amplify your organization’s social content on their personal social channels.
✅ Social media tactics tend to fall into 3 categories:
- Paid, Owned, Earned
- Aimed, Taught, Bought
- Earned, Borrowed, Acquired
- Earned, Influenced, Purchased
- False
- True
- Inbox Conversions and Awareness
- Sponsored InMail
- Personalized Messaging
- Direct Message Ads
- Dynamic Ads
- 1 second to 15 seconds
- 3 seconds to 60 seconds
- 2 seconds to 5 minutes
- 1 second to 30 seconds
- 5 seconds to 2 minutes
- Retweets
- social media policy
- all of the above
- key dates and timelines
- brand voice
- all of the above
- prioritize messages from organizations over those sent by individuals
- prioritize messages sent by individuals when they are formally linked to organizations with verified accounts
- Boost the SEO rankings of organizations whose employees regularly share their content
- none of the above
- prioritize messages from individuals over those sent by organizations
- monitor program participation
- monitor metrics like most shared content or most active advocate
- provide company news and content that can be shared to advocates social networks with a single tap
- give advocates daily updates of relevant news articles that they should share
- none of these
- all of these
- Highlights
- Contrast
- Fade
- Saturation
- Brightness
- Colour
- MySpace
✅ Which of these is NOT a best practice for increasing engagement on LinkedIn posts?
- post content regularly
- name the professions you want to target in the post’s copy
- include 10+ hashtags in your posts
- add visual content to your posts
- upload your videos directly into LinkedIn
- Flesch-Kincaid Optimized
- None of these
- SEO friendly
- Black Hat Optimized
- Net-Neutral
- Search Boosted
- Because there will likely be other projects that arise and it’s important to leave yourself enough time to complete a budget before the end of Q4.
- So that you can get your budget requests in early so that your requests are prioritized over other teams.
- Because social managers are often overwhelmed with tactics and campaigns at the end of the year.
- Vacations around Thanksgiving and Christmas often make it difficult to get the data needed in time for final budget submissions.
- To make the most persuasive and data-driven case possible for influencing how much will be awarded.
- When editing, consider adding subtitles or descriptive text to your videos.
- Film in landscape mode generally, but portrait mode when filming for Instagram Stories or Snapchat
- Since video will be consumed on mobile, record videos using mobile as well.
- Invest in professional video editing tools such as Final Cut Pro or Adobe Premiere
- Shoot your video from different angles, and film additional “B-roll” footage
- the value your customers are providing to you
- the value you want to be adding
- the number of followers you gain per quarter
- the amount you spent acquiring them
- the maximum revenue you can extract from customers in exchange
- Influencer Strategy
- Advocate Strategy
- Content Strategy
- Paid Strategy
- Earned Strategy
- Their sum total of followers, friends etc.
- Someone whose remuneration requirements are within the allotted budget in your social media strategy
- Someone who has expressed distaste for your competitors
- Someone who can contribute their trusted insight to your community
- Visually Curated Media
- Follower Based Content
- User-discovered Media
- User-generated content
- Audience curated images
- Roughly half your content
- None
- Roughly 2/3rds
- Roughly 1/3rd
✅ When drafting your social media posts, always aim to end them with a clear:
- buy now button
- call for attention
- outline of a product or service
- cry for attention
- call-to-action
- announce new product releases or generate interest in upcoming events
- put your company logo
- display a professional headshot
- serve up Display Ads
- highlight CTAs (Call-to-Action)
- showcase Buy Buttons for new products
- % decrease in cost per click and cost per impression
- social reach, which is a measure of the volume of content being shared to all different social networks
- website traffic resulting from employee shares, which can be measured through the use of UTM links
- new employee recruitment and sales leads generated
- advocate engagement, which is measured by weekly and monthly active participants
- Use line breaks to hide them at the bottom of the post’s description.
- Include them only in the Story’s metadata.
- Place a sticker overtop to hide them.
- Camouflage them by colour matching the text with a background colour.
- Add them to a comment in the comments section of the Story.
✅ On Instagram, what are Highlights?
- The most popular content, automatically curated from accounts you follow.
- The most popular, trending videos on IGTV.
- A collection of Stories, that you curate, that don’t disappear after 24 hours.
- An automatically generated collage that includes your most popular images for the previous 30 days.
✅ A social media audit would typically NOT include:
- KPIs, goals and objectives for the coming year
- an itemized list of current social media networks and their activity rates
- information about what your competitors are doing
- follower counts per social network
✅ What is a unique feature of an Instagram Business account versus a Personal Account?
- Your posts will be prioritized in your followers’ newsfeeds.
- You can include at least one contact option, in the form of an email, phone number, or street address.
- You can delete comments left on your posts.
- You receive 5 free boosted posts per month.
- They allow you to send private messages to your entire follower list.
- Contrast
- Highlights
- Structure
- Saturation
- Brightness
- to Add the Instagram widget to the RSS feed in your Browser
- set up private Lists so you can better monitor their activity
- select “Turn on Post Notifications” for a user’s post, in the feed
- start a Notes document to keep track of their handles, and then make a point of visiting their profiles regularly
✅ Under Facebook’s Page settings, you can control whether the public can:
- tag your photos
- post to your page
- reach out to you via private message
- all of the above
- dedicated fans with whom you should build closer relationships
- short terms employees brought on to create a large volume of positive online content about your brand
- paid members of the public, recruited and coached on what to say about your company in other online communities
- none of the above
✅ Which two of the following are not key components of a Social Media Content Strategy (PICK TWO):
- list of content-specific goals and objectives
- target audience identified by platform
- Brand Voice and Persona
- Specifications for Profile Optimization
- plans for the distribution of your content
- research and analysis of current content reception and strategy
✅ When dealing with negative sentiment, you should:
- Ignore it, the customer will probably forget about it
- Check to see if the customer’s problem is the company’s fault. If not, let them know
- Address it quickly, and take the conversation to private messaging as needed
- Ask your brand advocates to target the customers message with hostile replies
- popular snippets from popular videos, and recognizable songs creative commons licensing and URL parameters
- high quality thumbnails, well written titles and descriptions, and relevant metatags
- all the options available to you under Monetization settings URL parameters, video cards, and clickable overlays
- in other industries
- in print form
- within their organization
- by their competitors
- in previous decades
- none of these
- Influencer Search
- SearchLight
- Deep Search
- Meta Search
- Advanced Search
- Earned Goals
- Top of Funnel Conversions
- Influencer Strategies
- Paid Tactics
- Enterprise Tactics
- Owned Strategies
- None of these
- Social Media Agencies
- HTML Markup Tools
- Native social networks
- 3rd Party Software Tools
- Social Marketing Consultancies
- 140 characters
- 120 characters
- 200 characters
- 60 words
- 140 words
- These insights show which networks content should be posted on.
- These insights ensure content is never repeated.
- These insights can influence new content being created.
- These insights prove what a great job you’ve done promoting content.
Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume?
- Conditional (“If-Then”) Branches
- Decision Tree
- Venn Diagram
- None of these
- Flow Chart
- Hypothetical Imperatives
✅ Which of the following is NOT a reason an organization would use the Instagram Stories feature?
- So that posts don’t show on your main Instagram profile
- To allow in the moment posting and live broadcasting
- To share content in a separate section of the app
- To keep a permanent record of shared content
- To avoid cluttering the newsfeeds of your followers
- To prevent all of your content data from being stored in the same place.
- To allow for more accurate social media budgeting projections.
- To more easily track the ROI of your social media content program.
- To make keeping track of ad spend and budgeting easier and more efficient.
- To more easily identify the tools and vendors that will need to be engaged.
- To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.
- instant conversion
- ‘featured likes’ column
- call-to-action button
- Like-gating
- third party app integration
- ARPU levers
- Owned tactics
- Conversion channels
- Top of Funnel media properties
- None of these
- All of these
- ads platform; banner ads
- advocate relationship program; brand goals
- content strategy; content
- messaging interface; key messages
- none of these
- social media strategy; mission
- LinkedIn Products and Services Tabs
- LinkedIn Featured Products
- LinkedIn Groups
- LinkedIn Showcase pages
- uses unusual lighting and sound effects.
- is full of interesting transitions and editing techniques.
- includes a pdf attachment with details from the broadcast.
- is short and action packed.
- is longer and repeats key points.
- lead ads
- direct sponsored content
- dynamic content
- dynamic ads
- sponsored content
- Twitter Ad Card
- Conversion
- Awareness
- Followers
- Tweet Engagement
✅ Public Twitter Lists are best used to follow:
- brand mentions
- Competitors
- industry influencers
- keywords
- Draft your bio using the notes app on your device, then paste your formatted copy into the bio field.
- Hold down the shift key when you’re drafting your bio.
- Insert a period in it’s own line between two blocks of text.
- To start a new line in your bio, hit the space bar 5 times quickly.
- Insert a forward slash and backslash in between the blocks of text requiring a line break.
- brand’s voice and mission
- Personality
- sales pitch
- conversion goals
- organization’s KPIs
✅ Which of these is NOT a best practice for increasing engagement on Pinterest?
- use video content whenever possible
- use Rich Pins to provide extra information
- include relevant keywords in your pin description
- use multiple boards around distinct and separate themes
- space your posts through the week
- Twitter Ad Cards
- Facebook Ads Manager
- Google Ads Experience
- YouTube’s Video Ads Manager
- the amount of interesting content, such as gifs, that they use
- the level of engagement they have with their audience
- the number of languages they can communicate in the amount of re-tweets they get
- the amount of times per day they post to social media networks
- none of the above
- tailor messages to the unique strengths of each platform, where possible
- post the message at differing times on each network to avoid being penalized by Google
- use exactly the same wording to maintain consistency of voice
- post a message on all platforms at the same time to make gathering metrics more accurate
✅ Which of these is NOT a best practice for sharing content on social media?
- encourage employees to share content on their social profiles
- brainstorm headlines and captions that are clear and attention-grabbing
- incorporate visual content into your posts when possible vary your content
- use tools to pre-schedule or auto-schedule your messages
- re-post content frequently so it can be seen at the optimal times in every timezone
- Tumblr
- Google+
✅ A best practice for optimizing your video content for Facebook engagement is to:
- place your CTA right at the beginning
- all the options in this list
- use the landscape format
- include captions and text overlays
- make videos longer, so followers can “lean back” to watch
- To properly bring the subject into focus.
- To balance the colours.
- To sharpen the background.
- To soften and enlarge the subject.
✅ Branded hashtags work best on the following platforms:
- Twitter and Pinterest
- Instagram and Twitter
- Facebook and Twitter
- Facebook and Instagram
✅ A social media policy is intended to:
- mandate the required amount of social media promotion employees must do on the behalf of the company
- provide guidelines for appropriate and inappropriate use of social media by company employees
- outline what social media strategies and tactics that will be pursued in the coming year
- outline the ways in which sales and marketing activities will support social media initiatives in the coming year
- negative SEO benefits
- integration with print and TV campaigns
- finely tuned targeting capabilities
- collaborative relationships
- Departmental Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives
- Organizational Goals, Social Media Objectives, Social Media Goals, Social Tactics, Departmental Goals
- Social Tactics, Social Media Objectives, Social Media Goals, Departmental Goals, Organizational Goals
- Social Media Goals, Social Media Objectives, KPIs, Organizational Goals, Departmental Goals
- Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media Tactics
- Boosting Options in the Instagram App
- Google Ad Words
- LinkedIn Ads Manager
- Instagram Ads Manager
- Facebook Ads Manager
✅ A good first step to connecting with influencers is to:
- Send a formal email explaining your product and asking them to share it with their networks
- Tweet each influencer you’d like to attract every day for a minimum of 3 weeks
- Wait until your product is successful and the influencers come to you
- Start building a relationship by engaging with the content they share
- Cropped images are deprioritized by Instagram’s algorithm.
- The resolution Instagram allows is lower when images are cropped.
- This practice makes photos easier to edit.
- So you can better compose all the elements in the shot.
- all of the options in this list
- Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.
- Experiment with 3rd Party Software Tools.
- Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
- Boost 5 Facebook Posts about the hotel that are already performing well organically.
- Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.
- highlight shortcomings caused by lack of budget in the previous year.
- showcase your top performing content from the previous fiscal year.
- emphasize how much more efficient your team is with resources than the company as a whole.
- emphasize how much your team deserves, given how hard they work.
- showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.
- thumbnail; products page
- thumbnail; logo
- Pixel; landing page
- Billboard size; logo
- thumbnail; thumbprint
- Ad Experience
- Ads Dashboard on your Business Page
- Help Center
- Marketplace
- Ads Manager
- sharing lots of new content and promotional materials each day
- responding to questions and comments from customers on your Facebook post’s comment threads quickly and thoughtfully
- all of these
- requesting to follow your business’ Facebook followers from your own personal account
- sending each new follower a standardized, formal Facebook message to thank them
✅ Which of the following IS a component of a social media strategy?
- Designing email campaigns
- Organization of networking events
- Crisis Management Plan
- Prospecting Strategy for Sales Leads
- Website Maintenance
- getting more followers on their social channels
- differentiating themselves as a dedicated performer within the organization
- portraying the organization as a great place to work benefiting from brand rub
- supporting the organization’s business interests
- displaying the degree of their brand affinity
- Auto-Generated Content
- Created Content
- Promoted Content
- Amplified Content
- Curated Content
- Verified Content
- Triplets
- Asymmetry
- 3X3
- Symmetry
- The Rule of Thirds
- Highlights
- Sharpen
- Vignette
- Structure
- Focus Tool
- recommended content
- Libraries
- Suggestions
- Playlists
- cascades
- Link internally to previously published blog posts
- Paid Boost via Google AdWords for underperforming posts
- None of these
- Embed pixels into all old blog posts
- Hire a skywriter and graffiti artist
- Email a blog link to all captured leads
- Republish old articles with different headlines
- 1, 3, 6 month
- 30, 60, and 90 day
- 5, 15, 60 day
- 3, 6, 9 month
- True
- False
- smart campaign
- search campaign
- Automation triggers
- video campaign
- universal app campaign
✅ Which of the following would best be used to make your Instagram Story more discoverable?
- Adding hashtags and keywords.
- Using metatags and a description.
- Adding keywords and pins.
- Using branded templates and metadata.
- Adding a location and hashtags.
- dismissively – if you don’t know the answer to a question, it’s likely not an important concern
- honestly – explain you don’t have an answer, but that you’ll get back to them with it
- vaguely – it’s best to avoid admitting to customers that you don’t know the answer
- confidently – it’s best to take your best guess at an answer, and convey it with confidence
- Use the IGBoost feature to put paid advertising spend behind the IGTV video.
- Send the video via Direct Message to all your followers.
- Use relevant keywords in ALL caps in the IGTV video description.
- Enable automatic publishing of a 60-second preview of the video in your feed.
- Send the video via Direct Message to all your followers
- Use the IGBoost feature to put paid advertising spend behind the IGTV video
- Use relevant keywords in ALL caps in the IGTV video description
- Share the video as a Story