Hokulani is an advertiser at a designer pottery brand. She recently ran a campaign where her primary goal was to drive purchase for her brand’s clearance on last season’s wooden planters. Which metric would be the best indicator of this campaign’s success in helping drive purchase?

  • Brand halo
  • Return on ad spend (ROAS)
  • Subscribe & Save
  • Detail page view rate

The correct answer is:

  • Return on ad spend (ROAS).

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