High quality ratings for an ad can:
- improve its position
- be achieved with an increase in bid
- increase its average cost-per-click (avg. CPC) bid
- increase how often people click on it
The correct answer is:
- improve its position.
- You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
- A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?