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Google Ads - Measurement Certification 

Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?

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  • Set-up​
  • Lead
  • Purchase
  • Page view

The correct answer is:

  • Purchase.

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