Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

  • Add a formula column that assigns this weighted value to each device
  • Use custom Floodlight variables
  • Ensure that mobile bid modifiers are automatically optimized
  • Define the weighted values in a separate application and work with a third party to upload this data

The correct answer is:

  • Use custom Floodlight variables.

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