Fill in the blank: Growth hacking is the process of __________.

experimenting to explore observations and answer questions.
identifying the best strategies to cut superﬁcial costs and make your position within your organization appear to be crucial.
running experiments aimed at building and maintaining a company’s customer base.
grooming your at-home garden and trimming back any unnecessary stalks or growth.

The correct answer is:

running experiments aimed at building and maintaining a company’s customer base.