For which scenario would Google’s experimentation tool be most useful?

• You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
• You need to compare how two key audiences response to two different video ads.
• You need to compare how the same ad performs on TV versus how it performs on YouTube.
• You’re comparing how the same audience responds to the same ad at different points in time.

The correct answer is:

• You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.

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