Karen has evaluated her google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the recommendations page. What will happen to her campaign’s optimization score?

  • The score will dynamically improve upon accepting recommendations
  • The score will decrease upon accepting the recommendation
  • The score might increase or decrease depending on the recommendation
  • The score isn’t affected by application of recommendations

The correct answer is:

  • The score will dynamically improve upon accepting recommendations.

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