Google Analytics For Beginners Certification Exam Answers 2020

100% Free & updated Google Analytics For Beginners Assessment Exam Questions & Answers.

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Using tracking code, Google Analytics can report on data from which systems?

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

To collect data using Google Analytics, which steps must be completed?

  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app

The Analytics tracking code can collect which of the following?

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system

When will Google Analytics end a session by default?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  • At noon every day

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

  • True
  • False

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

A user with “edit”? permissions at the Account level will automatically have “edit”? permissions at which other levels?

  • User
  • Property
  • View
  • Product

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code

To use Analytics to collect website data, what must be added to the website page HTML?

  • Google campaign parameters
  • Google Analytics terms and conditions
  • Google Analytics tracking code
  • A permissions button

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  • Immediately after the opening <head> tag of your website
  • Immediately before the closing </head> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website

When a new view is created, what data will be included?

  • Data from before the view was created
  • Data from after the view was created
  • Data from before and after the view was created
  • No data

A deleted view can be recovered by account administrators within how many days?

  • 35
  • 65
  • 95
  • 125

What are the options for filtering data in Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above

Why is it important to keep one unfiltered view when using filters with Google Analytics?

  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

In which order does Google Analytics filter data?

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  • Randomized order

When a filter is applied to a view, what data is affected?

  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view
  • None of the data available in a view

What feature would be used to compare two date ranges in a report?

  • Hourly, Day, Week, Month views in the time graph
  • Real-time reports
  • Date range comparison
  • Account selector

What does the “Users”? metric measure?

  • The total number of visits to your website
  • Users that had at least one session on your site in the given date range
  • Users that landed on the homepage of your website
  • Users who have signed up to an email newsletter on your website

What is the “Bounce Rate”? in Google Analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions

What is a “dimension”? in Google Analytics?

  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A comparison of data between two date ranges.
  • A report that offers information about your audience.

What is a “metric”? in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set often paired with dimensions.

What is a “secondary dimension”? in Google Analytics?

  • An additional widget you can add to a dashboard for more specific analysis.
  • An additional metric you can add to a report for more specific analysis.
  • An additional dimension you can add to a report for more specific analysis.
  • A visualization that allows you to understand the impact of your data.

Which Google Analytics visualization compares report data to the website average?

  • Pivot view
  • Comparison view
  • Performance view
  • Percentage view

How can the amount of data in a sampled Google Analytics report be increased?

  • Apply additional filters
  • Remove the Secondary Dimension
  • Choose “Faster response”? in the sampling pulldown menu
  • Choose “Greater precision”? in the sampling pulldown menu

When selecting “Share Template Link”? in the dashboard, what will be shared?

  • Dashboard only
  • Data only
  • Dashboard and data
  • Neither dashboard nor data

When a dashboard is shared, users can edit the dashboard configuration.

  • True
  • False

What setting must be enabled to view data in Demographics and Interests Reports?

  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

What report would best help identify potential browser issues with website traffic?

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

What report shows what mobile devices were used to view a website?

  • The Exit Pages report under “Site Content”?
  • The Landing Page report under “Site Content”?
  • The Engagement report under “Behavior”?
  • The Devices report under “Mobile”?

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name

Which “sources”? are available in Google Analytics?

  • com
  • Email
  • Google
  • (direct)

Which “mediums”? are available in Google Analytics?

  • organic
  • cpc
  • google.com
  • referral

Which “channels” are available in the default Channels report?

  • Organic Search
  • Device
  • Display
  • Direct

What report can show how particular sections of website content performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

What report lists the website pages where users first arrived?

  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages

What report should be used to check if users are leaving from important pages on your website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events

Which three tags does Google Analytics require for accurate campaign tracking?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

Which tags are standard Google Analytics campaign parameters?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

To quickly generate campaign tags, what tool should be used?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

Which formats may be used to add a custom campaign parameter to a URL?

  • googlemerchandisestore.com/?utm campaign = fallsale
  • googlemerchandisestore.com/?utm_campaign=fallsale
  • googlemerchandisestore.com/?utm_campaign=fall_sale
  • googlemerchandisestore.com/?utm_campaign = fall sale

Which are examples of Goals in Google Analytics?

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

When creating a Goal in Google Analytics, which are required?

  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

If the Google Merchandise Store sets up a URL goal of “/thankyou”? and a Match Type of “Begins with”?, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

Google Ads lets users advertise on which properties?

  • Google Search
  • Google Display Network
  • Campaign Manager
  • Google AdSense

Enabling auto-tagging does what?

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs