Google Ads Video Certification Exam Answers 2019

100% Free Updated Google Ads Video Certification Exam Questions & Answers.

Google Ads Video covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Google Ads Video Advertising Assessment Details:

  • Questions: 74 questions
  • Time limit: 90 minutes to complete the assessment
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again after 1 day
  • Validity Period: 12 Months

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For taking the Google Ads Video exam to follow the below steps

☑ Step 1: Go here and sign in with your Google account.

☑ Step 2: Start your exam.

☑ Step 3: Copy (Ctrl+C) the question from Google exam section and then find (Ctrl+F) the question from here and get the correct answer.

☑ Step 4: After completing the exam, you will get Google Ads Video Advertising Certificate.

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  • Through a Google representative
  • In the Google Display Specifications site
  • Through the third-party request form
  • In the AdWords Help Center

What do earned actions measure?

  • Earned visits to the website and earned comments
  • Earned visits to the website, earned views, and earned comments
  • Earned views, earned comments, and earned likes
  • Earned conversions

For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?

  • Feature animation
  • Collaborate with a YouTube creator
  • Add music
  • Use humor

A client who wants to advertise before, during, or after popular videos on the Display Network should:

  • create a video ad campaign
  • bundle display ads for each target audience
  • add the keyword “video” to relevant campaigns
  • add a call-to-action (CTA) overlay to video ads

True or False: You can use contextual targeting with videos.

  • True
  • False

Google helps marketers connect with people using what three kinds of data?

  • Demographic, purchase intent, and declared
  • Passion, purchase intent, and personalization
  • Declared, social, and offline
  • Declared, matched, and demographic

Linking a YouTube channel to a Google Ads account lets you:

  • use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
  • manage one channel from one Google account and let multiple people manage a channel
  • manage multiple channels from one Google account
  • manage one channel from one Google account

True or False: Advertisers can set bids per ad format

  • True
  • False

When is someone added to an advertiser’s video remarketing list?

  • When she views the ad
  • When she views the ad for the second time
  • When she clicks the ad
  • When she purchases something from the advertiser’s website

Which can be done in YouTube Analytics?

  • Create remarketing lists
  • Check the count of TrueView earned actions
  • Check the conversion volume
  • Check engagement reports

Which of these can be created to run on the Display Network?

  • Homepage expandable Masthead ads
  • Lightbox ads
  • Dynamic ads
  • TrueView ads and Dynamic ads

True or False: IP address exclusion is not available for TrueView campaigns.

  • True
  • False

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

  • Google Surveys
  • Google Shopping Insights
  • Google Correlate
  • Google Trends

What are best practices for creating a TrueView in-stream ad?

  •  Add a call-to-action (CTA) overlay
  •  Deliver the most important message early in the video
  •  Provide clear next steps so customers can take action
  • All of the listed answers are correct

True or False: Video ads may appear in videos marked “Private” on YouTube.

  • True
  • False

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

A viewer can skip watching a TrueView in-stream ad after:

  • 5 seconds
  • 10 seconds
  • 7 seconds
  • 2 seconds

What are the targeting options for Mastheads?

  • Topics and remarketing
  • Affinity, remarketing, and topics
  • Affinity and remarketing
  • Visitors to the YouTube homepage in a targeted country

True or False: YouTube remarketing lists can be used with standard text and display ads.

  • True
  • False

With a Masthead ad, an advertiser can reserve:

  • The YouTube homepage
  • Specific videos
  • Specific channels
  • YouTube search pages

They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

  • Creators
  • Brands
  • Fans
  • Networks

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  • Shopping Ads can only appear on retail websites
  • Shopping ads can appear on Google Search partner websites like YouTube
  • Shopping ads can only show on pre-roll video ads on YouTube
  • Shopping Ads can only appear on

True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

  • True
  • False

An advertiser is charged for viewing a TrueView video discovery ad when someone:

  • shares the ad
  • watches the entire ad
  • watches a TrueView in-stream ad after watching a TrueView video discovery ad
  • clicks and views the first frame of the ad

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  • True
  • False

If your client wants to pay only when someone views an ad, you should use:

  • Viewable cost-per-thousand-impressions (vCPM) bidding
  • YouTube homepage ads
  • Text ads
  • TrueView ads

What is Masthead billing based on?

  • A flat daily fee
  • Impressions and clicks
  • Impressions
  • Clicks

TrueView video ads can be especially effective for driving what goals?

  • Consideration and action
  • Awareness and consideration
  • Action and awareness
  • Only awareness

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

  • True
  • False

Which can an advertiser include in a TrueView video ad to increase interactivity?

  • A card
  • A scrolling banner
  • An animated GIF
  • A blinking border

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

  • Sales Lift
  • Google Consumer Surveys
  • Google’s reach solutions
  • Brand Lift

TrueView video discovery ads can run on:

  • YouTube only
  • YouTube and the Display Network
  • The Display Network only
  • The Search Network and the Display Network

Which is a best practice for a successful TrueView in-stream ad?

  • Include a strong call-to-action so the viewer knows what to do
  • Use at least 3 types of targeting to find out which performs best
  • All of the listed answers are correct

True or False: More than one YouTube account can be linked to a Google Ads account.

  • True
  • False

An advertiser can use a remarketing tag to target people who’ve:

  • posted videos on YouTube that mention her products
  • searched on YouTube for videos about products like hers
  • subscribed to or unsubscribed from her YouTube channel
  • set up multiple YouTube accounts

Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data

  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  • Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

How can an advertiser calculate the view rate of a video campaign?

  • By dividing the number of views by the number of impressions
  • By dividing the number of clicks by the number of views
  • By looking at the percentage of viewers who watched the video until the last quartile
  • By dividing the number of impressions by the number of clicks

Where on YouTube can TrueView video discovery ads run?

  • YouTube videos and Google search results
  • YouTube homepage, YouTube search results and watch pages
  • Google TV, Google search results, and the Display Network
  • YouTube watch pages and Masthead ads, and Google search results

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

  • $2
  • There is no minimum
  • $100.00
  • $5

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

  • It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
  • It helps connect him with local filmmakers for hire.
  • It’s mobile-friendly, so he can easily create his video footage on the go.
  • The app is available at no cost to him or any businesses — big or small.

What are the three components in the YouTube ecosystem?

  • Creators, agencies, and publishers
  • Fans, publishers, and producers
  • Brands, publishers, and advertisers
  • Fans, creators, and advertisers

If your client wants a specific reach for a specific price on YouTube, you should use:

  • reservation buying
  • affinity audiences
  • placement targeting
  • TrueView video ads

What can you use to connect with people based on their purchase intent?

  • Customer Match
  • Google’s in-market audiences
  • Similar audiences
  • Custom affinity audiences

A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?

  • Create one ad group for in-stream ads and one for video discovery ads
  • Select the video links in the video component Properties panel to add a video to an ad group
  • Create one ad group for both in-stream and video discovery ads
  • Import videos for both in-stream and discovery ads using the import video group feature

How can you launch Google Preferred and/or Mastheads ads?

  • In AdWords
  • Through a Google representative
  • With Brand Lift
  • In YouTube

What’s the first step when determining the right video solution for your campaign?

  • Optimize your campaign
  • Find the KPIs that measure your goal
  • Choose the video solution that drives that goal
  • Determine your campaign goals

TrueView video campaigns can include:

  • videos uploaded directly to YouTube
  • text
  • images
  • other video formats

TrueView in-stream ads and video discovery ads appear, respectively:

  • before videos and as clickable thumbnails
  • to the left and right of videos
  • as clickable thumbnails and before videos
  • at the top and bottom of videos

With YouTube Analytics, you can track metrics on:

  • cost per channel visit
  • YouTube session length
  • playback locations
  • TrueView ad skip rates

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

  • It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
  • It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
  • It can be set up in AdWords in a few steps.
  • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?

  • Demographic targeting
  • Affinity Audiences
  • Custom Affinity Audiences
  • Managed Placements

Which can’t be added to a TrueView video?

  • A call-to-action overlay
  • A companion banner
  • A mobile app promo
  • A ticker tape

Why is average view frequency important to measure?

  • It shows you how engaged people are with the ad
  • It lets you continually track conversions
  • It tells you how many people are viewing the ad
  • It shows how often the average person sees or interacts with the ad

What’s needed for an advertiser to set up a video ad campaign?

  • A conversion rate of at least 5% on the Search Network
  • A budget for creating professional video ads
  • A base AdWords budget in addition to pay-per-click costs
  • A YouTube video

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

  • Google Preferred
  • AdWords
  • Bumper ads
  • YouTube

What’s an example of a managed placement for a TrueView in-stream ad?

  • All of the listed answers are correct
  • A specific YouTube video
  • A YouTube channel
  • A website on the Display Network

Which of these formats can be booked cross-screen (mobile and desktop)?

  • Video Mastheads
  • Rich Media Layouts Mastheads
  • Video Media Layout Mastheads
  • Rich Media Custom Mastheads

How are rich media ads different from other ad formats?

  • They are displayed on the Search Network
  • They are a type of text ad
  • They are static image ads
  • They are ads with animation or other types of motion

What does linking a Google Ads account to a YouTube account let an advertiser do?

  • All of the listed answers are correct
  • Create a remarketing list
  • Access more video reporting metrics
  • Add a frequency cap

Which is the best tip for optimizing a TrueView video for viewer engagement?

  • Look at engagement rate for targeting and focus on the methods with the highest view through rate
  • Add exclusions to the campaign
  • Increase each target group’s bid by 100%
  • Run both an in-stream and a video discovery version of the ad

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

  • Rotate two or three different video ads
  • Shorten the video ad’s duration
  • Add a call-to-action (CTA) overlay
  • Fine tune her target audience

What is the Google Network?

  •  The term that embodies all of the places where your AdWords ad can appear.
  •  A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.
  •  The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
  •  A network of partner websites that will show your AdWords ad.

What does digital media offer that TV advertising does not?

  • Real-time optimization
  • Reach
  • Upfront deals
  • Demographic targeting

What’s the maximum length a TrueView video ad can be?

  • 1 minute, 30 seconds
  • 7 minutes
  • There isn’t a time limit
  • 30 seconds

The standard companion banner size for TrueView in-stream ads on YouTube is:

  • 300×80
  • 300×60
  • 300×250
  • 300×600

People are added to an advertiser’s video remarketing list when they:

  • watch, comment on, like, or share the advertiser’s YouTube video
  • sign in to YouTube
  • watch, comment on, like, or share a competitor’s YouTube video
  • click a text ad in Google search results

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

  • Budget
  • Mobile and Tablet options
  • Bidding
  • Scheduling and Delivery

Video remarketing is a way to optimize:

  • bidding strategies
  • video campaigns
  • conversions
  • cost-per-view (CPV) bidding strategies

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

  • By creating a Google Ads conversion tracking code
  • By using YouTube Analytics
  • By using Google Analytics
  • You can’t measure conversions with the in-stream format

What is a key difference between reservation buying and auction buying?

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  • Reservation buying includes hard-to-sell inventory, while auction buying does not.
  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying is done programmatically, while auction buying is done manually.

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • Clickthrough rate (CTR) and cost-per-click (CPC)
  • The targeting options that were used
  • View rate and cost-per-click (CPC)
  • View rate, cost-per-view (CPV), and follow-on views

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

  • Ad impressions, users who have downloaded the app
  • Ad impressions, users who have subscribed to her company’s video channel
  • Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
  • Ad impressions, users who haven’t downloaded the app

_________ ads can be created and managed through Google Ads.

  • TV
  • Reserve-bought
  • TrueView
  • Masthead

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

  • Your local newspaper
  • YouTube
  • TV
  • Radio

Which ad rotation option can’t be used for video campaigns?

  • Optimize for clicks
  • Optimize for conversions
  • Optimize for views
  • Rotate evenly

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

  • Google+
  • Google Maps
  • Gmail
  • YouTube

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

  • Add the remarketing list to his campaign
  • Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  • Link his current Google Ads account to his existing YouTube channel
  • Select the viewer actions he wants to target for his list

The best way to reserve an ad is to:

  • Create a reservation campaign in AdWords
  • Contact a Google sales representative
  • Create a standard video campaign
  • Enter specifications on the “Reservation” tab

You can see average video-view duration metrics in:

  •  the “Campaigns” tab in AdWords
  •  reports in AdWords
  •  Google Analytics
  •  the “Audience retention” tab in YouTube Analytics

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

  • Clickthrough rate (CTR)
  • View rate
  • Cost-per-view (CPV)
  • Viewthrough rate

Which of these remarketing lists can be used for a video campaign?

  • All of the listed answers are correct
  • People who skipped the advertiser’s TrueView in-stream ads
  • People who watched certain videos on the advertiser’s YouTube channel
  • People who clicked the +1 button on the advertiser’s Google+ page

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

  • Learn how to build a table
  • Start now
  • Click here
  • Download this

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • Placement
  • Contextual
  • Interest
  • Topic

To run a TrueView video ad, the video must be uploaded to:

  • YouTube, with the privacy settings changed to “Public” or “Unlisted”
  • YouTube, with the privacy settings changed to “Private”
  • any video hosting site
  • an advertiser’s website

Which targeting methods can be used with TrueView ads?

  • Topics
  • All of the listed answers are correct
  • Affinity and in-market audiences
  • Remarketing

Video ads can run on:

  • YouTube and on video partner sites and on apps across the Display Network
  • YouTube and apps across the Search Network
  • Display Network only
  • YouTube only

Call-to-action (CTA) overlays are compatible with:

  • TrueView video discovery ads only
  • TrueView in-stream ads only
  • any TrueView ad format
  • TrueView TrueView video discovery ads that are at least 30 seconds long

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Clicks, calls, and sign-ups

A click on a companion banner:

  • All of the listed answers are correct
  • can direct to a YouTube channel
  • can direct to an external URL
  • counts as a view even if the person hasn’t watched 30 seconds of the ad

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  • You can reach a targeted audience on YouTube and with partners across the Google Display Network.
  • You can measure your sucess using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.
  • You can tell a personal brand story.
  • You can set up a video campaign in just a few minutes

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  • Likes and dislikes report
  • Watch time report
  • Audience retention report
  • Engagement report

What is Google’s programmatic buying platform?

  • Google Analytics
  • YouTube
  • DoubleClick Bid Manager
  • AdWords

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  • Mastheads
  • TrueView ads
  • Bumper ads
  • Google Preferred

TrueView in-stream ads can appear on:

  • The Google Play Store
  • YouTube watch pages
  • Google search results and YouTube watch pages
  • YouTube Mastheads

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

  • The ad’s destination URL
  • The video on the YouTube watch page or advertiser’s channel
  • The advertiser’s website
  • The advertiser’s YouTube Masthead

A TrueView in-stream ad view is counted when a viewer:

  • Clicks on the ad
  • All of the above
  • Watches the entire ad
  • Watches the ad for 30 seconds

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  • Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

_______ is used to measure video campaigns.

  • Cost-per-acquisition (CPA) bidding
  • Cost-per-view (CPV) bidding
  • Cost-per-click (CPC) bidding
  • Cost-per-thousand-impressions (CPM) bidding

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  • Google Brand Lift
  • Video Performance Data
  • YouTube Analytics
  • AdWords Reporting

In which TrueView format(s) can an advertiser use a companion banner?

  • In-stream
  • All of the listed answers are incorrect
  • Video discovery
  • In-stream and video discovery

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • A direct call-to-action (CTA)
  • Background music
  • His company’s brand name
  • His company logo

The initial remarketing list size for video campaigns includes users from the past:

  • 30 days
  • 15 days
  • 540 days
  • You can’t include visitors from past days

The most effective way to control the number of times someone sees an ad is by:

  • Monitoring audience retention metrics with YouTube Analytics
  • Setting a frequency cap
  • Lowering bidding levels
  • Setting a lower cost-per-view (CPV) bid at the target group level

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
  • Google does not provide cross-device targeting at this time.

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  • Dynamic remarketing
  • Topic targeting
  • Display remarketing
  • Similar audiences

What does average view frequency measure?

  • All of the listed answers are incorrect
  • The average view rate for the ad
  • The average number of channel views
  • The average number of times people have viewed the ad

What percentage of video views on YouTube come from mobile devices?

  • More than 60%
  • Almost 15%
  • More than 75%
  • Almost 25%

What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • 0.11
  • 0.02
  • 0.09
  • 0.2

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  • Demographic targeting
  • Gmail ads
  • Similar audiences
  • In-market audiences

_________ are optional, clickable thumbnail images that accompanies TrueView in-Stream ad.

  • Companion Mastheads
  • Companion banners
  • TrueView video discovery ads
  • YouTube Mastheads

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • only when targeted topics and affinity audiences match
  • only on targeted affinity audiences
  • only on targeted topics
  • on targeted topics and affinity audiences

Video advertising on YouTube lets you:

  • pay a single monthly fee
  • use pay-per-report analytics and pay a single monthly fee
  • use free video analytics
  • use pay-per-report analytics and pay for click-throughs only

Which devices can an advertiser target with a mobile video Masthead?

  • Both mobile and tablet
  • Tablet only
  • Android only
  • Mobile only

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

  • A one-off video in which the brand is highlighted
  • An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
  • A series of brand videos in which the creator is mentioned throughout
  • A creator video in which the brand’s message is integrated or shared via a “shout out”

An advertiser can:

  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • target viewers who are watching competitors’ ads on YouTube
  • combine an AdWords remarketing list with a Masthead ad unit
  • remarket video ads from the Search Network on the Display Network

Video ads can appear on:

  • Specific YouTube videos
  • All of the listed answers are correct
  • Specific YouTube channels
  • Websites on the Display Network

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  • Google Trends
  • Google Surveys
  • Google Correlate
  • Google Shopping Insights

Video campaigns can help advertisers optimize for:

  • conversions
  • impressions
  • views and engagements
  • clicks

A TrueView video discovery ad needs to be:

  • about 2 minutes
  • There isn’t a time limit
  • less than 30 seconds
  • more than 30 seconds

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  • Through a third-party provider
  • YouTube
  • Through a Google representative
  • AdWords

TrueView video discovery ads run on:

  • YouTube videos and YouTube search pages
  • The Search Network and the Display Network
  • The Display Network
  • The YouTube Network

Where would a call-to-action (CTA) overlay show?

  • On TrueView video discovery ads
  • On embedded videos
  • All of the listed answers are correct
  • On videos on your channel