Google Ads Mobile Certification Exam Answers 2020

100% Free Updated Google Ads Mobile Certification Exam Questions & Answers.

Google Ads Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

Google Ads Mobile Assessment Details:

• Questions: 70 questions
• Time limit: 90 minutes to complete the assessment
• Pass rate: 80% or higher to pass
• Retake period: If you don’t pass the assessment, you can take it again after 1 day
• Validity Period: 12 Months

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For taking the Google Ads Mobile exam to follow the below steps

☑ Step 1: Go here https://academy.exceedlms.com/student/path/9097-google-ads-mobile-certification and sign in with your Google account.

☑ Step 2: Start your exam.

☑ Step 3: Copy (Ctrl+C) the question from Google exam section and then find (Ctrl+F) the question from here and get the correct answer.

☑ Step 4: After completing the exam, you will get a Google Ads Mobile Certificate.

✅ Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

• search and display inventory to help advertisers reach their desired cost-per-impression goal
• search inventory to help advertisers reach their desired cost-per-install goal
• search and display inventory to help advertisers reach their desired cost-per-install goal
• search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal

✅ What does a call extension let users do that call-only ads do not?

• Easily schedule a call-back from the advertiser when the line is busy.
• Click through to your mobile site instead of calling.
• Choose from two different numbers to call.
• Easily save the number to their phone’s contact list.

✅ Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

• False
• True

✅ Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

• False
• True

✅ Showrooming refers to:

• The phenomenon where brands sell specialty or limited quantity goods through mobile
• The phenomenon which turns brick and mortar stores into showroom apps for mobile users
• The phenomenon where various brands within similar categories compete for brand placement on a mobile device
• The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

✅ These are all key to good mobile site design except?

• Easy user customization
• Easy conversion
• Easy navigation
• Easy search

✅ An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10

• False
• True

✅ Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks

• False
• True

✅ Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

• Mobile users don’t need all the features a website can offer.
• Mobile browsers aren’t powerful enough to load most desktop sites.
• Desktop sites typically don’t load quickly on mobile devices.
• It’s a cheap way to provide a narrower set of options to mobile customers.

✅ AdMob is ____.

• a custom deep link
• an app promotion ad format
• Google Ads’ non–owned and operated mobile app inventory
• an ad extension

✅ To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

• mobile extensions
• store visit extensions
• location extensions
• product extensions

✅ Automated bidding is ideal for advertisers who:

• want to set their own bids for individual ad groups
• don’t want to spend a lot of time managing keywords
• want to save time managing bids based on hundreds of signals
• want to set their own bids for individual keywords

✅ The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority

• False
• True

✅ Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer

• False
• True

✅ A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

• Progressive Web Apps
• Enhanced Mobile Sites
• Mobile Site Apps
• Progressive Sites

✅ iOS app conversion tracking cannot be set up using:

• codeless conversion tracking
• install confirmation feedback
• a SDK
• server-to-server (S2S)

✅ Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships

• True
• False

✅ App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time

• False
• True

✅ Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

• Target return on ad spend (ROAS)
• Target cost–per–acquisition (CPA)
• Target search page location
• Target outranking share

✅ Why do mobile advertisers care about driving physical store traffic?

• Customers buy more online when they know they have the option to visit a physical store.
• All demographics exhibit more loyalty after visiting a store.
• Vast majority of sales still occur in physical stores.
• Online retailers who also offer a physical store option have been shown to bring in the most revenue.

✅ An advertiser with stores throughout the country could use location extension targeting to:

• decrease bids by 50% for users who are within 10 miles of their stores
• target users in the same way across all of their locations
• target users who are within 10 miles of one particular city in the country
• target users who are within 20 miles of one particular city in the country

✅ _______ are a type of ad format that show extra information about your business.

• Ad extensions
• App installs
• Deep link ad extensions
• AdMob extensions

✅ Many successful mobile sites have large “touch targets” for clicking that take into account ______.

• location where mobile device is being used
• the lack of precision on a touch screen
• time of day
• responsive design based on touch

✅ What is a simple way to target ads to mobile users when they’re near your physical store locations?

• Target a radius around your city.
• Target a radius around your Google My Business location(s).
• Target users you know have called your AdWords call-only ad.
• Target specific users you know live near your store.

✅ Google Ads Smart Bidding uses machine learning and your account data to help you do what?

• Prevent your total spend from surpassing the hard limit you set.
• Let you adjust your bids manually, so you’re visible when customers are looking for you.
• Limit your bids to the times of day when competition for ad space is lowest.
• Make informed bidding decisions and value mobile accurately.

✅ What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

• They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
• Many in traditional retail are not mobile users.
• No one has figured a way to “see” mobile’s contribution yet.
• They don’t use AdWords.

✅ Which of the following is true about mobile optimized websites?

• You should build your app before your mobile website
• Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
• Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website
• Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text

✅ Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

• Video assets are provided.
• Only landscape videos are used.
• An additional YouTube charge is paid.
• The app makes use of streaming video.

✅ Viewable impressions allow you to:

• pay for ads that are viewed and also converted
• pay for ads when they are displayed in a viewable position
• only pay for those ads that are actually viewed
• only pay for video ads that are viewed within an hour

✅ How can you re-engage users who have abandoned your app after their first use?

• By offering store credit for users who click your ads
• Remarket to app users with a compelling message across search, display, and video.
• Offer deeper discounts to entice visitors.
• By engaging users who visit your desktop website

✅ Deep–linking allows:

• mobile and desktop users to navigate within a mobile app
• ads to direct customers into deeper, more targeted sections of the app
• desktop users to be able to access deeper, more targeted sections within a mobile app
• ads to direct new customers only into deeper, more targeted sections of the app

✅ Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

• The product page on your mobile site
• The Google Play or App store, where he can install your app
• The product page on your app
• Your mobile site’s homepage

✅ Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

• A mobile-specific sitelink extension
• A sales team and operating phone bank
• An active call extension or call–only ad
• An app published in the Google Play store

✅ ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

• Keyword Planner
• Conversion tracking
• App extensions
• Sitelinks

✅ Which is a benefit of using server–to–server app conversion tracking over an SDK?

• Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
• Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
• If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
• Server–to–server connections are easier to set up than code–less conversion tracking

✅ How do upgraded URLs help advertisers with third-party conversion tracking?

• Show app install ads only to people who haven’t downloaded the app yet
• Show deep link URLs only to people who already have the app
• Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
• Allow advertisers to direct users to the app store to download their app

✅ Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

• Location targeting
• Ad schedule targeting
• Profile targeting
• Keyword targeting

✅ When you use an automated bid strategy, it will automatically optimize your bids based on:

• your key performance indicator (KPI)
• your search terms data
• your Quality Score
• your remarketing list

✅ What two things can you track with Google Ads out of the box without making any code changes to your app?

• Android app downloads and Android in-app purchases
• All app installs and all in-app purchases
• You can actually track any custom event you want to define.
• App installs and core user demographics

✅ Select the one way NOT to track app conversions.

• Integrating Firebase in your app
• Using codeless Android install tracking
• Adding a Javascript snippet to your website
• Using an app analytics provider for your Google Ads campaigns

✅ To re–engage users with an app, use the following strategies:

• Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
• Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
• Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
• Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs

✅ Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

• Generate a link ID and share it with your partner.
• Consider a partner that is not part of the program, as it is not possible.
• Export and share the data as a CSV file.
• Establish a server-to-server connection using postback URLs.

✅ Why do advertisers care about driving calls to their business?

• They’re faster.
• Younger demographics prefer to order by phone call.
• Conversion rates are often much higher from calls.
• Mobile call ads are easier to win in auctions.

✅ App remarketing allows you to target people who:

• have used your app before
• have searched for your app
• all of the listed answers are incorrect
• have searched for apps similar to yours

✅ An app advertiser would want to use a third-party tracking company to:

• have more control when communicating with each ad network
• have a single SDK to add to your app instead of one from each ad network
• see which of an app’s new users came from recent advertising clicks or views
• receive reporting on basic usage analytics

✅ Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

• Call-only ads run for shorter durations than ad call extensions.
• Call-only ads don’t appear on mobile devices.
• Call-only ads cost more, but reach farther.
• Call-only ads don’t include a link to a mobile site.

✅ To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

• software development kit
• schema development key
• schema development kit
• software deprecation kit

✅ What is a lightbox ad?

• A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
• A remarketing specific ad format to announce new features of your app
• A type of ad format that shows extra information (“extending” from your text ads) about your business
• A mobile text ad

✅ If you value mobile traffic over desktop, which bid adjustment should you set?

• Increase bid adjustment for desktop
• Increase bid adjustment for mobile and desktop
• Increase bid adjustment for tablets
• Increase bid adjustment for mobile

✅ Which of the following is true about apps?

• Once a user downloads an app, they are likely to return and engage with it
• Apps are more geared towards retention, loyalty, and engagement
• Apps are more geared towards acquisition purposes
• Apps and mobile optimized sites are the same thing

✅ Where can universal app campaigns run?

• Within other apps, also known as in–app
• Only on the Google Play store
• On the Search and Display Networks, and YouTube
• Only on AdMob

✅ You can use a mobile specific display URL to:

• Effectively track conversions to your desktop site
• Show consumers that you are a large brand
• Indicate that you have a mobile–friendly landing page
• Differentiate yourself from other advertisers

✅ All of these were recommended to help build a faster site except?

• Site works on a range of screens and devices
• Implementation of AMP (Accelerated Mobile Page) best practices
• Customer surveys about site performance
• Optimized content delivery

✅ Which is a good app design practice?

• Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
• Make previous searches and recent purchases readily available.
• Zoom viewers in automatically for app content you know is most important.
• Get users to enter valuable user profile information immediately when they first open the app.

✅ Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

• Get new users who most likely complete in-app actions.
• Google Play Store optimization
• Target cost per install (tCPI)
• Get new users for her app.

✅ Which of the following is not a type of mobile ad extension?

• Sitelink extension
• App extension
• Call extension
• Download extension

✅ An advertiser would not use Google Ads’ mobile offering to:

• engage with users who have already downloaded their app
• build a mobile–optimized website
• advertise their app
• track conversions once a user downloads their app

✅ Which extensions can help drive installs of your mobile app?

• Structured snippet extensions
• Sitelink extensions
• App extensions
• Remarketing lists for search ads (RLSAs)

✅ Sitelink extensions:

• allow advertisers to give users the option to land directly on specific pages of your site
• allow targeted remarketing list users to land directly on specific pages of your site
• decrease clickthrough rates (CTR) as users are sent to specific pages of your site
• show your business address, phone number, and a map marker with your ad text

✅ To connect Firebase to Google Ads, which of these is required?

• At least 1 app install or conversion
• In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access.
• A working knowledge of mobile click attribution technologies
• More than 100 app installs or conversions

✅ A ______ specifies a location in an app that corresponds to the content you’d like to show

• location extension
• remarketing link
• deep link
• location link

✅ Showing your ads on top of the mobile page in search results is beneficial because:

• ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.
• ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
• ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
• ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.

✅ The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

• differing screen size
• intent
• functionality
• context

✅ To understand the full value of mobile, you must take into account:

• App downloads, calls, store visits, cross device conversion, mobile conversions
• Mobile conversions
• Utilization of mobile ad formats, extensions, app and mobile site design best practices
• Cross device and mobile conversions

✅ How does Google Ads data-driven attribution give credit for conversions?

• It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
• It gives more credit to clicks that happened closer to the conversion.
• It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
• It uses the linear model to credit conversions equally across all clicks on the path.

✅ When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

• lower, raise
• raise, raise
• raise, lower
• lower, lower

✅ To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

• Just the last click
• The first and last click
• Customer intent
• More than just the last click

✅ Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

• $1.70
• $2.50
• $2.00
• $2.30

✅ A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

• Context
• Customer profiles
• Wi-Fi
• Cell signals

✅ Which of the following is a way for an advertiser to monetize their app?

• In–app purchases
• All of the listed answers are correct
• Charging for app downloads from the Apple iTunes or Google Play store
• In–app ads