100% Free Updated Google Ads Mobile Certification Exam Questions & Answers.
Google Ads Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Google Ads Mobile Assessment Details:
- Questions: 70 questions
- Time limit: 90 minutes to complete the assessment
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again after 1 day
- Validity Period: 12 Months
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For taking the Google Ads Mobile exam to follow the below steps
👣 Step 1: Go here https://academy.exceedlms.com/student/path/9097-google-ads-mobile-certification and sign in with your Google account.
👣 Step 2: Start your exam.
👣 Step 3: Copy (Ctrl+C) the question from Google exam section and then find (Ctrl+F) the question from here and get the correct answer.
👣 Step 4: After completing the exam, you will get a Google Ads Mobile Certificate.
- search and display inventory to help advertisers reach their desired cost-per-impression goal
- search inventory to help advertisers reach their desired cost-per-install goal
- search and display inventory to help advertisers reach their desired cost-per-install goal
- search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
✅ What does a call extension let users do that call-only ads do not?
- Easily schedule a call-back from the advertiser when the line is busy.
- Click through to your mobile site instead of calling.
- Choose from two different numbers to call.
- Easily save the number to their phone’s contact list.
- False
- True
- False
- True
- The phenomenon where brands sell specialty or limited quantity goods through mobile
- The phenomenon which turns brick and mortar stores into showroom apps for mobile users
- The phenomenon where various brands within similar categories compete for brand placement on a mobile device
- The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
✅ These are all key to good mobile site design except?
- Easy user customization
- Easy conversion
- Easy navigation
- Easy search
- False
- True
- False
- True
- Mobile users don’t need all the features a website can offer.
- Mobile browsers aren’t powerful enough to load most desktop sites.
- Desktop sites typically don’t load quickly on mobile devices.
- It’s a cheap way to provide a narrower set of options to mobile customers.
- a custom deep link
- an app promotion ad format
- Google Ads’ non–owned and operated mobile app inventory
- an ad extension
- mobile extensions
- store visit extensions
- location extensions
- product extensions
✅ Automated bidding is ideal for advertisers who:
- want to set their own bids for individual ad groups
- don’t want to spend a lot of time managing keywords
- want to save time managing bids based on hundreds of signals
- want to set their own bids for individual keywords
- False
- True
- False
- True
- Progressive Web Apps
- Enhanced Mobile Sites
- Mobile Site Apps
- Progressive Sites
✅ iOS app conversion tracking cannot be set up using:
- codeless conversion tracking
- install confirmation feedback
- a SDK
- server-to-server (S2S)
- True
- False
- False
- True
- Target return on ad spend (ROAS)
- Target cost–per–acquisition (CPA)
- Target search page location
- Target outranking share
✅ Why do mobile advertisers care about driving physical store traffic?
- Customers buy more online when they know they have the option to visit a physical store.
- All demographics exhibit more loyalty after visiting a store.
- Vast majority of sales still occur in physical stores.
- Online retailers who also offer a physical store option have been shown to bring in the most revenue.
✅ An advertiser with stores throughout the country could use location extension targeting to:
- decrease bids by 50% for users who are within 10 miles of their stores
- target users in the same way across all of their locations
- target users who are within 10 miles of one particular city in the country
- target users who are within 20 miles of one particular city in the country
✅ _______ are a type of ad format that show extra information about your business.
- Ad extensions
- App installs
- Deep link ad extensions
- AdMob extensions
✅ Many successful mobile sites have large “touch targets” for clicking that take into account ______.
- location where mobile device is being used
- the lack of precision on a touch screen
- time of day
- responsive design based on touch
✅ What is a simple way to target ads to mobile users when they’re near your physical store locations?
- Target a radius around your city.
- Target a radius around your Google My Business location(s).
- Target users you know have called your AdWords call-only ad.
- Target specific users you know live near your store.
✅ Google Ads Smart Bidding uses machine learning and your account data to help you do what?
- Prevent your total spend from surpassing the hard limit you set.
- Let you adjust your bids manually, so you’re visible when customers are looking for you.
- Limit your bids to the times of day when competition for ad space is lowest.
- Make informed bidding decisions and value mobile accurately.
✅ What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
- They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
- Many in traditional retail are not mobile users.
- No one has figured a way to “see” mobile’s contribution yet.
- They don’t use AdWords.
✅ Which of the following is true about mobile optimized websites?
- You should build your app before your mobile website
- Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
- Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website
- Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text
- Video assets are provided.
- Only landscape videos are used.
- An additional YouTube charge is paid.
- The app makes use of streaming video.
✅ Viewable impressions allow you to:
- pay for ads that are viewed and also converted
- pay for ads when they are displayed in a viewable position
- only pay for those ads that are actually viewed
- only pay for video ads that are viewed within an hour
✅ How can you re-engage users who have abandoned your app after their first use?
- By offering store credit for users who click your ads
- Remarket to app users with a compelling message across search, display, and video.
- Offer deeper discounts to entice visitors.
- By engaging users who visit your desktop website
- mobile and desktop users to navigate within a mobile app
- ads to direct customers into deeper, more targeted sections of the app
- desktop users to be able to access deeper, more targeted sections within a mobile app
- ads to direct new customers only into deeper, more targeted sections of the app
- The product page on your mobile site
- The Google Play or App store, where he can install your app
- The product page on your app
- Your mobile site’s homepage
- A mobile-specific sitelink extension
- A sales team and operating phone bank
- An active call extension or call–only ad
- An app published in the Google Play store
- Keyword Planner
- Conversion tracking
- App extensions
- Sitelinks
✅ Which is a benefit of using server–to–server app conversion tracking over an SDK?
- Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
- Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
- If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
- Server–to–server connections are easier to set up than code–less conversion tracking
✅ How do upgraded URLs help advertisers with third-party conversion tracking?
- Show app install ads only to people who haven’t downloaded the app yet
- Show deep link URLs only to people who already have the app
- Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
- Allow advertisers to direct users to the app store to download their app
- Location targeting
- Ad schedule targeting
- Profile targeting
- Keyword targeting
✅ When you use an automated bid strategy, it will automatically optimize your bids based on:
- your key performance indicator (KPI)
- your search terms data
- your Quality Score
- your remarketing list
- Android app downloads and Android in-app purchases
- All app installs and all in-app purchases
- You can actually track any custom event you want to define.
- App installs and core user demographics
✅ Select the one way NOT to track app conversions.
- Integrating Firebase in your app
- Using codeless Android install tracking
- Adding a Javascript snippet to your website
- Using an app analytics provider for your Google Ads campaigns
✅ To re–engage users with an app, use the following strategies:
- Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
- Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
- Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
- Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
- Generate a link ID and share it with your partner.
- Consider a partner that is not part of the program, as it is not possible.
- Export and share the data as a CSV file.
- Establish a server-to-server connection using postback URLs.
✅ Why do advertisers care about driving calls to their business?
- They’re faster.
- Younger demographics prefer to order by phone call.
- Conversion rates are often much higher from calls.
- Mobile call ads are easier to win in auctions.
✅ App remarketing allows you to target people who:
- have used your app before
- have searched for your app
- all of the listed answers are incorrect
- have searched for apps similar to yours
✅ An app advertiser would want to use a third-party tracking company to:
- have more control when communicating with each ad network
- have a single SDK to add to your app instead of one from each ad network
- see which of an app’s new users came from recent advertising clicks or views
- receive reporting on basic usage analytics
- Call-only ads run for shorter durations than ad call extensions.
- Call-only ads don’t appear on mobile devices.
- Call-only ads cost more, but reach farther.
- Call-only ads don’t include a link to a mobile site.
✅ To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:
- software development kit
- schema development key
- schema development kit
- software deprecation kit
- A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
- A remarketing specific ad format to announce new features of your app
- A type of ad format that shows extra information (“extending” from your text ads) about your business
- A mobile text ad
✅ If you value mobile traffic over desktop, which bid adjustment should you set?
- Increase bid adjustment for desktop
- Increase bid adjustment for mobile and desktop
- Increase bid adjustment for tablets
- Increase bid adjustment for mobile
✅ Which of the following is true about apps?
- Once a user downloads an app, they are likely to return and engage with it
- Apps are more geared towards retention, loyalty, and engagement
- Apps are more geared towards acquisition purposes
- Apps and mobile optimized sites are the same thing
✅ Where can universal app campaigns run?
- Within other apps, also known as in–app
- Only on the Google Play store
- On the Search and Display Networks, and YouTube
- Only on AdMob
✅ You can use a mobile specific display URL to:
- Effectively track conversions to your desktop site
- Show consumers that you are a large brand
- Indicate that you have a mobile–friendly landing page
- Differentiate yourself from other advertisers
✅ All of these were recommended to help build a faster site except?
- Site works on a range of screens and devices
- Implementation of AMP (Accelerated Mobile Page) best practices
- Customer surveys about site performance
- Optimized content delivery
✅ Which is a good app design practice?
- Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
- Make previous searches and recent purchases readily available.
- Zoom viewers in automatically for app content you know is most important.
- Get users to enter valuable user profile information immediately when they first open the app.
- Get new users who most likely complete in-app actions.
- Google Play Store optimization
- Target cost per install (tCPI)
- Get new users for her app.
✅ Which of the following is not a type of mobile ad extension?
- Sitelink extension
- App extension
- Call extension
- Download extension
✅ An advertiser would not use Google Ads’ mobile offering to:
- engage with users who have already downloaded their app
- build a mobile–optimized website
- advertise their app
- track conversions once a user downloads their app
✅ Which extensions can help drive installs of your mobile app?
- Structured snippet extensions
- Sitelink extensions
- App extensions
- Remarketing lists for search ads (RLSAs)
- allow advertisers to give users the option to land directly on specific pages of your site
- allow targeted remarketing list users to land directly on specific pages of your site
- decrease clickthrough rates (CTR) as users are sent to specific pages of your site
- show your business address, phone number, and a map marker with your ad text
✅ To connect Firebase to Google Ads, which of these is required?
- At least 1 app install or conversion
- In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access.
- A working knowledge of mobile click attribution technologies
- More than 100 app installs or conversions
✅ A ______ specifies a location in an app that corresponds to the content you’d like to show
- location extension
- remarketing link
- deep link
- location link
✅ Showing your ads on top of the mobile page in search results is beneficial because:
- ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.
- ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
- ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
- ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
- differing screen size
- intent
- functionality
- context
✅ To understand the full value of mobile, you must take into account:
- App downloads, calls, store visits, cross device conversion, mobile conversions
- Mobile conversions
- Utilization of mobile ad formats, extensions, app and mobile site design best practices
- Cross device and mobile conversions
✅ How does Google Ads data-driven attribution give credit for conversions?
- It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
- It gives more credit to clicks that happened closer to the conversion.
- It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
- It uses the linear model to credit conversions equally across all clicks on the path.
✅ When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
- lower, raise
- raise, raise
- raise, lower
- lower, lower
✅ To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
- Just the last click
- The first and last click
- Customer intent
- More than just the last click
- $1.70
- $2.50
- $2.00
- $2.30
- Context
- Customer profiles
- Wi-Fi
- Cell signals
✅ Which of the following is a way for an advertiser to monetize their app?
- In–app purchases
- All of the listed answers are correct
- Charging for app downloads from the Apple iTunes or Google Play store
- In–app ads