100% Free Updated Google Ads Fundamentals Exam Questions & Answers.
Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
Google Ads Fundamentals Assessment Details:
- Questions: 65 questions
- Time limit: 90 minutes to complete the assessment
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again after 1 day
- Validity Period: 12 Months
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For taking the Google Ads Fundamentals exam to follow the below steps
â Step 1: Go here https://academy.exceedlms.com/student/path/3132-google-ads-fundamentals and sign in with your Google account.
â Step 2: Start your exam.
â Step 3: Copy (Ctrl+C) the question from Google exam section and then find (Ctrl+F) the question from here and get the correct answer.
â Step 4: After completing the exam, you will get Google Ads Fundamentals Certificate.
- Create a campaign with ads and keywords written in French
- Create a campaign targeting Paris and languages other than French
- Create a keyword list with the exact match keyword âParisâ and negative keyword âFranceâ
- Create a campaign targeting French and regions other than Paris
- Location targeting
- Audience targeting
- Device targeting
- Keyword targeting
- Use target search page location to help get your clientâs ads to the top of mobile search page results
- Set a mobile bid adjustment to increase bids for searches on mobile devices
- Use enhanced costâperâclick (ECPC) to increase bids that are likely to result in conversions from mobile devices
- Set a mobile bid adjustment to decrease bids for searches on computers and tablets
â How are manual extensions different from automatic extensions?
- Â There is only one type of manual extension but many types of automatic extensions
- Â Automatic extensions require setup. Manual extensions do not.
- Â Manual extensions cost more than automatic extensions
- Â Manual extensions require you to fill out additional information. Automatic extensions do not.
- Â Cost-per-acquisition (CPA)
- Â Manual cost-per-click (CPC)
- Â Cost-per-thousand impressions (CPM)
- Â Maximize Clicks
â Negative keywords can help advertisers better target their ads by:
- Â raising the average position of their ads
- Â increasing the number of relevant Display Network placements
- Â reducing their campaignâs daily budget recommendations
- Â reducing the number of irrelevant clicks
â Which of the following items is not a component of Quality Score?
- Â Expected clickthrough rate (CTR)
- Â Maximum costâperâclick (max. CPC) bid
- Â Ad relevance
- Â Landing page experience
â By monitoring ad campaign performance, an advertiser may obtain the information needed to:
- Â create separate AdWords accounts for low-performing keywords
- Â determine if campaigns are meeting overall marketing and conversion goals
- Â create duplicate ad groups with identical keywords and different ad variations
- Â compare campaign performance to that of other advertisers
â Your ad can show on the Search Network when someone searches for terms that are similar to your:
- Â keywords
- Â website
- Â ad text
- Â placements
â Which campaign type would an advertiser use to target users searching on Google.com?
- Â âSearch Network with Display opt-inâ
- Â âSearch Networkâ
- Â âVideo campaignâ
- Â âDisplay Networkâ
â You can use audience targeting to show your ads to:
- Â specific websites, based on specific interests
- Â groups of websites, based on specific interests
- Â specific groups of people, based on their interests
- Â specific groups of people, based on their location
- Â likely they are to become a regular customer
- Â they perceive her products
- Â they interact with her website
- Â likely they are to click her ads
- Â An exclamation point in the display URL
- Â Information about Italian food in the description
- Â Use the same headline and description as other advertisers
- Â Include callâtoâactions, such as âFind the nearest locationâ
- Â Bundle similar keywords together in one ad group based on common themes.
- Â Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
- Â Use general keywords to reach a specific audience.
- Â Use negative keywords for terms that are related to pets and animals.
- Â only create one ad thatâs relevant to all keywords
- Â create ads that are relevant to all keywords
- Â create a different ad for each keyword
- Â create multiple ads for each keyword
â How are negative keywords different from other keywords?
- Â They make your ad appear for search terms that you donât want.
- Â They prevent your ad from showing for search terms that you donât want.
- Â They can only be used for ads on the Display Network.
- Â They can increase your costs.
- Â Create one campaign with a broad selection of keywords
- Â Create campaigns based on the structure of his clientâs website
- Â Create one campaign for all the products his client offers
- Â Create multiple campaigns, each with a set of related keywords
â What is the Google Network?
- Â The term that embodies all of the places where your AdWords ad can appear.
- Â A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.
- Â The collective term for Googleâs professional support staff that can answer your AdWords questions 24/7.
- Â A network of partner websites that will show your AdWords ad.
â Which ad extension would you use for an advertiser who has a chain of local restaurants?
- Â Promotion extensions
- Â Sitelink extensions
- Â Seller ratings
- Â Location extensions
â Which client would you advise to use radius targeting?
- Â Denise, whose service can reach customers within 30 miles
- Â Mabel, who wants to exclude her ads from certain cities
- Â Luis, whose eâcommerce business delivers nationwide
- Â Christopher, who wants to promote his new product in select cities
- Â Set a bid of $20 per ad group
- Â Set a bid of $20 for the advertiserâs campaign
- Â Set a daily budget of $20 for the advertiserâs account
- Â Set a daily budget of $20 for the advertiserâs campaign
â What’s one benefit of creating multiple ad groups?
- Â You can pause specific keywords if theyâre not performing well
- Â You can break up keywords and ads into related themes
- Â You can set different budgets for each ad group
- Â You can target specific ad groups into various Google networks
- Â the daily budget youâve set
- Â the search ranking of your website
- Â your historical conversion rate
- Â the expected impact of extensions and other ad formats
â Which client would you advise to advertise on the Search Network?
- Â Carol, who wants to reach people watching YouTube videos
- Â Bill, who wants to reach people looking for plumbing services
- Â Jim, who wants to reach people on social networks interested in poetry
- Â Suzy, who wants to reach people browsing travel websites about China
â What bidding strategy should you use to maximize the number of visitors to your website?
- Â Cost-per-acquisition (CPA)
- Â Cost-per-click (CPC)
- Â Cost-per-thousand viewable impressions (vCPM)
- Â Cost-per-view (CPV)
- Â Run a keyword diagnosis
- Â Segment performance statistics by time
- Â Run a Search terms report
- Â Monitor reach and frequency data
- Â Shopping ads
- Â Video ads
- Â Ads with extensions
- Â Image ads
â Which targeting option can help you reach people who’ve previously visited your website?
- Â Interest category targeting
- Â Demographic targeting
- Â Remarketing
- Â Device targeting
â In order to appeal to customers on mobile devices, it’s important to:
- Â Include your phone number as your display URL
- Â Send users to a videoâbased landing page
- Â Send users to a mobileâfriendly landing page
- Â Avoid using ad extensions
- Â the same amount as the profit generated by your product
- Â based on how much your product is worth
- Â 50% of how much your product is worth
- Â the same amount as the revenue generated by your product
â How much are you charged for a click on your AdWords ad?
- Â Youâre charged only the minimum amount needed to maintain your adâs position.
- Â Youâre charged $0.01 for every click.
- Â Youâre charged 10 cents more than the next highest bid.
- Â Youâre charged the full amount you bid.
- Ads policies can keep disapproved ads and websites out of organic search results
- Ads policies can help ensure ads are useful, varied, relevant, and safe for web users
- Ads policies can help keep ad costs low and affordable for advertisers
- Ads policies can help web users distinguish between ads and search results
- Create a separate ad group to target ads and bids for Tokyo
- Use a location bid adjustment to increase bids for customers in Tokyo
- Use the user location report to understand if people who click your ads are located in Tokyo
- Refine where your ads show by adding the keyword âTokyoâ
- Budgets cannot be applied to online campaigns due to constant changes in traffic.
- Budgets for online campaigns can only be set once annually and require a fixed commitment.
- Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
- Online campaigns generate clicks, whereas other channels generate exposure.
â Which delivery type shows your ads at an even pace throughout the day?
- Accelerated delivery
- Standard delivery
- Delayed delivery
- Optimized delivery
- Cost-per-acquisition (CPA)
- Cost-per-view (CPV)
- Cost-per-click (CPC)
- Cost-per-thousand-impressions (CPM)
- Use the paid & organic report to show when his website appears in organic search, with no associated ads
- Use the Search term report to show which search terms lead to the most clicks on his ads
- Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
- Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
- A call-to-action like âVisit our gym nowâ
- A call-to-action like âSign up for a free trialâ
- A promotion like â20% off fitness classesâ
- A prominent headline like âTRIAL MEMBERSHIPS AVAILABLEâ
â When building a keyword list for a Display Network campaign, you should do which of the following:
- only use Keyword Planner to identify new keywords
- use agressive targeting to identify new keywords
- only include exact match keywords
- include keywords that are related to the websites your customers visit
â What’s one of the main benefits of using ad extensions?
- Extensions increase your reach by showing your ad on more advertising networks
- Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
- Extensions provide additional information to make your ads more relevant to customers
- Extensions are automated so you donât have to create your ads
â What report can help you identify opportunities to improve your keywords and ads?
- Time segmentation report
- Auction insights report
- Paid & organic report
- Search terms report
- The profit derived from a paid click
- The bids of the next closest advertiser
- The Quality Score of the keyword
- The average profit per conversion
- Broad match only includes the exact words and phrases a user searches for
- AdWords can automatically include these variations for you
- AdWords only shows an ad for keywords with proper spelling and plural forms
- Your keyword list would be disapproved based on Googleâs advertising policies
- Create new ad groups with related keywords grouped together
- Create new ad groups with several keyword match types
- Create one ad group for every five keywords
- Remove half of the keywords from the ad group
- Change ads for this keyword so that users are directed to a high-relevance landing page
- Set an ad group bid adjustment of +20% for that keyword
- Delete the keyword and add a synonym of the keyword to the campaign
- Delete the keyword and use Keyword Planner to find more relevant keywords
- âDisplay Networkâ
- âShoppingâ
- âSearch Networkâ
- âSearch Network with Display opt-inâ
â Which statistic indicates how often a click has led to a conversion?
- Clickthrough rate (CTR)
- Costâperâconversion
- Cost-per-thousand impressions (CPM)
- Conversion rate
â An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
- Shopping Ads can only appear on Google.com
- Shopping ads can only show on pre-roll video ads on YouTube
- Shopping Ads can only appear on retail websites.
- Shopping ads can appear on Google Search partner websites like YouTube
- âDisplay Networkâ
- âSearch Network with Display Opt-inâ
- âVideoâ
- âSearch Networkâ
â Which targeting option should an advertiser use when trying to reach 25-30 year old males?
- Interest category targeting
- Keyword targeting
- Contextual targeting
- Demographic targeting
- Ecommerce tracking
- Conversion tracking
- Remarketing
- Dynamic Search Ads
â Each campaign in your Ads account should have a single:
- maximum costâperâclick (max. CPC) bid
- landing page
- ad group
- business goal
- Pause the campaign to stop showing ads and accruing costs
- Change the ad delivery method from âAcceleratedâ to âStandardâ
- Increase the maximum costâperâclick (CPC) bid
- Lower the daily budget amount
- reach people who are interested in similar products
- use text ads that encourage people to visit her website
- reach people who are searching for her products
- use text ads that encourage people to call her business
- Ads using CPC bids are not allowed to compete on the Display Network
- CPC and CPM bids only compete against bids of the same type
- CPC bids are effectively converted to CPM bids
- CPM bids are effectively converted to CPC bids
- shows you which ads lead to customer actions that have value for your business
- automatically gives you personal details about the people who convert
- measures trends relating to the search terms people have used before seeing your ad
- focuses on getting customers to complete an online purchase
- Clicks
- Clickthrough rate (CTR)
- Search terms
- Impressions
â Which is a benefit of advertising online with Google Ads?
- Advertisers can choose how much they spend and only pay when someone clicks their ad
- Advertisers can pay to always show their ad above the organic search results
- Advertisers pay the same amount every time someone clicks their ad
- Advertisers can have ads automatically translated into different languages
â You would choose to advertise on the Search Network if you wanted to:
- choose the types of websites where you want your ads to show
- choose from a range of ad formats, like video and image ads
- reach customers while theyâre searching for your products or services
- reach customers browsing websites related to your business
â How are rich media ads different from other ad formats?
- They are ads with animation or other types of motion
- They are static image ads
- They are displayed on the Search Network
- They are a type of text ad
- Intuitive targeting
- Placement targeting
- Topic targeting
- Location targeting
â What happens as a result of a search campaign consistently meeting its daily budget?
- Fewer sites targeted at once
- Accelerated ad delivery
- Missed potential ad impressions
- Higher average costâperâclicks (CPCs)
- Use a balanced combination of broad-, exact-, and phrase-matched keywords
- Add affinity audiences targeting people interested in green living and beauty
- Increase the daily budget and add text ads with clear call-to-actions like âBuy nowâ
- Target large metropolitan areas where people are more likely to encounter her product
â Higher Quality Scores typically result in:
- lower costs only
- lower costs and better ad positions
- higher costs and better ad positions
- better ad positions only
- Target return on ad spend (ROAS)
- Target cost-per-acquisition (CPA)
- Mobile bid adjustments
- Target search page location
- $1.01
- $0.50
- $0.51
- $1
- Increase costâperâclick (CPC) bids and experiment with variations of ad text that includes running tips
- Use frequency capping to limit the number of times men ages 40 to 65 see your clientâs ads
- Add demographic and age targeting to show ads to people in this audience
- Set up a remarketing list to show ads to women who have previously visited your clientâs website
- callout extensions
- sitelink extensions
- promotion extensions
- location extensions
- Placements
- Keywords
- Remarketing
- Topics
â A standard Google Ads text ad is made up of:
- headline text, a display URL, and description text
- headline text, an image, and description text
- headline text and description text
- a display URL and description text
- They should use device targeting
- They should use location targeting
- They should create remarketing lists for search ads
- They should use placement targeting
â On the Display Network, your ad is eligible to show on a webpage if your:
- keywords match that webpageâs content
- website matches that webpageâs content
- ad text matches that webpageâs content
- landing page matches that webpageâs content
- Karenâs average organic position is higher than other advertisersâ, but her average ad position is lower than other advertisersâ
- Karenâs ads often show below her organic results for the search query
- People who see Karenâs site in relevant organic search results often click through to her site
- Karenâs ads donât often show for the search query
- Shopping ads
- App promotion ads
- Image ads
- Sitelink extensions
- By definition when someone makes a purchase after clicking on your ad
- When someone reaches your landing page after clicking your ad or video
- Any interaction with your ad that can be measured, like watching a video for a certain length of time
- An action defined as valuable to your business that someone takes after clicking on your ad
- Costâperâthousandâimpressions (CPM) bidding
- Placement targeting
- Call extensions
- Reach and frequency data
- cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
- cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
- cost-per-click (CPC) goals to raise your bid when a conversion is more likely
- cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
â What happens when a campaign consistently meets its average daily budget?
- Ads in that campaign will show less often than they could
- Your budget is automatically adjusted
- Ads in that campaign will stop showing for the rest of the billing cycle
- Average costâperâclick (CPC) bids will be lowered
- Create multiple campaigns that target different devices, and monitor the results
- Segment his campaign statistics by device
- Set up an experiment to test which device he should target
- Create multiple ad groups that target different devices, and monitor the results
â You can win a higher ad position in the auction with a lower costâperâclick (CPC) bid by:
- creating ads that include terms or phrases people are searching for
- All of the listed answers
- creating ads that link to a generic landing page
- creating highâquality ads and landing pages
â Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-view (CPV)
- Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
- Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
- Online advertising is always less expensive than traditional media
- Traditional media generates exposure, but online advertising campaigns can guarantee sales
â When someone clicks your ad, the actual amount you’re charged will be:
- The minimum needed to hold your ad position, under the maximum costâperâclick (max. CPC) limit
- The minimum needed to hold your ad position or 50% of your maximum costâperâclick (max. CPC) bid, whichever is greater
- The minimum needed to hold your ad position, but never less than 50% of your maximum costâperâclick (max. CPC) bid
- The minimum needed to hold your ad position, but never more than 120% of your maximum costâperâclick (max. CPC) bid
â Which of these metrics is especially important to clients who are running a branding campaign?
- Phone call conversions
- Impressions
- Average costâperâclick (avg. CPC)
- Clickthrough rate (CTR)
- Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
- Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
- Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
- Increase bids for ads with the lowest average position and clickthrough rate (CTR)
â Why might you use the âSearch Network campaigns with Display opt-inâ campaign type?
- You can use one budget to advertise on the Search Network and Display Network
- Your ads only show on the first page of search results
- Your video ads can run on the Search Network
- You can pick the exact websites where you want your ad to show
- Decrease cost-per-click (CPC) bid and decrease daily budget
- Improve Quality Score and decrease cost-per-click (CPC) bid
- Improve Quality Score and increase cost-per-click (CPC) bid
- Decrease cost-per-click (CPC) bid and increase daily budget
â What does a high Quality Score indicate?
- You have been a Google Ads user for a long time.
- Your ad relevance and landing page are below average.
- Your ad and landing page are relevant and useful to a viewer.
- Your bid is high enough to have your ad displayed.
- None of the above. Google Ads can’t target users in specific locations.
- Create two separate accounts, one for each of these locations.
- Create two separate ad groups, each targeting one of these locations.
- Create two separate campaigns, each targeting one of these locations
- Generic terms about running and running shoes
- Specific terms about the benefits of running
- Specific terms about the shoe brand and model your client is selling
- Generic terms about different types of women’s shoes
â You would choose to advertise on the Display Network if you wanted to:
- show ads to people on non-Google search sites
- show ads on Google Maps
- show ads on Google Shopping
- show ads on websites related to your business
â What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
- Cost-per-view (CPV)
- Change the ad delivery method from “Standard” to “Accelerated”
- Change the ad delivery method from “Accelerated” to “Standard”
- Segment her campaign performance by time of day
- Increase her daily budget
- Exact match keywords
- Broad match keywords
- Negative match keywords
- Phrase match keywords
- Search terms report
- Conversion tracking
- Impressions
- Reach and frequency
â Why would an advertiser use sitelinks?
- To let customers click a button to call the business
- To give customers quick access to multiple pages of an advertiser’s website
- To show a link that sends people to the app store or starts downloading an app
- To showcase customer reviews with high-quality survey data
- Costs to produce her purses and revenue generated from her ads
- How many times her ads have been viewed and clicked on
- Number of clicks on her ads and revenue they generated
- Number of clicks on her ads and costs to produce her purses
- A page with information on music lessons and a contact form
- His homepage, with links to instrument sales, rentals, and music lessons
- A page with a wide selection of instruments for sale
- A page with information on instrument rentals and a contact form
â Which is a benefit of advertising online?
- Increase your position in organic search results
- Reach people who are likely interested in what you’re advertising
- Automatically collect information about potential customers
- Make money by showing ads on your website
â What’s a benefit of having multiple ads in an ad group?
- When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
- Ads are only eligible to show ad extensions if there’s more than one ad in that ad group
- AdWords will automatically match each ad to the keywords it’s most relevant to
- Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
â If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
- Topics
- Placements
- Keywords
- Audiences
â Your client wants to improve her ad position. What would you recommend?
- Make the ad headline longer and more descriptive
- Add more keywords and increase daily budget
- Improve Quality Score and decrease bid amount
- Improve the ad quality and increase bid amount
â Why should you link your clientâs Google Ads account to Search Console?
- See how often your ads rank higher in search results than those of other advertisers participating in the same auction
- See which campaigns have the biggest changes in clicks, costs, and conversions
- See if people reach your clientâs website via ads or organic search results
- See how your ads performed when triggered by actual searches
- She can use mobile app extensions to reach users in apps
- She can use keywords like “mobile app” to target people who are more likely to download her app
- Google’s Search Network will help her target people who are more likely to download her app
- Googleâs Display Network includes many mobile apps where she could show her ad
- $2.50
- $10
- $25
- $5
- Add the terms as phrase match keywords
- Add the terms as negative keywords
- Add the terms as keywords
- Add the terms as exact match keywords
- The ad’s position on the page
- How quickly your landing page will load once a user clicks on the ad
- Whether or not the ad actually shows
- The design of the ad, including font and color
- It directs people to your online store to purchase your products
- It allows you to show your ad on app categories that you choose
- It encourages people using mobile devices to install your app
- It lets people who see your ad get directions to your store on Google Maps
- Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
- Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
- Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
- Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
- Undo and redo multiple changes while editing his campaigns
- Refresh data to reflect the latest statistics on his costâperâclick (CPC) campaign
- Copy or move items between ad groups and campaigns
- Manage, edit, and view multiple accounts at the same time
- Impressions
- Conversion rate
- Clickthrough rate (CTR)
- Clicks