Google Ads Display Certification Exam Answers 2019

100% Free Updated Google Ads Display Certification Exam Questions & Answers.

Google Ads Display Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing Display campaigns.

Google Ads Display Certification Assessment Details:

  • Questions: 100 questions
  • Time limit: 120 minutes to complete the assessment
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again after 1 day
  • Validity Period: 12 Months

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For taking the Google Ads Display exam to follow the below steps

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☑ Step 4: After completing the exam, you will get Google Ads Display Certificate.


Viewable cost–per–thousand impressions (vCPM):

  • Counts An Ad As “Viewable” When 75% Of It Is Visible On The Screen For 5 Seconds Or More
  • Lets You Pay Only For Impressions That Become Viewable
  • Applies To All Ads That Appear In Google Search And On The Display Network
  • Lets You Bid Based On Adwords’ Projected Views Of Your Ad

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

  • Remarketing
  • Placement
  • Topic
  • Affinity audiences

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

  • Conversion
  • Cost-per-click
  • Clickthrough rate
  • Impression

If John is setting up a new video campaign, which manual bidding strategy should he use?

  • Cost-per-view
  • Cost-per-thousand-viewable impressions
  • Cost-per-click
  • Cost-per-engagement

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

  • Demographic targeting
  • Affinity audiences
  • Managed Placements
  • Custom affinity audiences

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

  • It ensures maximum coverage because some publishers don’t accept all ad formats
  • Image ads don’t perform as well on the Display Network
  • Text ads don’t perform as well on the Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site

Remarketing is targeting ads to people who’ve already visited:

  • your website as they browse websites and use apps on the Display Network
  • competitors’ websites multiple times
  • your website after they’ve searched on Google
  • multiple websites on the Display Network

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

  • Lower the bid for inventory targeting that region
  • Limit the number of times an individual in that region sees the ad
  • Buy more ad inventory in that region
  • Run remarketing campaigns only in that region

Which is a benefit of using a Lightbox ad?

  • You can be charged only for click–throughs
  • You can run it on both the Search and Display Networks
  • There’s no cost for engagement with the ad
  • You can use any Display Network targeting method

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

  • expands or interacts with the ad
  • watches the ad twice in a row
  • hovers their finger over the ad for at least 2 seconds
  • watches the ad for at least 2 seconds

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

  • In–market audiences
  • Demographic targeting
  • Dynamic remarketing
  • A broad affinity audience

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

  • Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”
  • Set the targeting for the campaign to “Target all” and resubmit the ad
  • Set the targeting for the ad group to “Broad Reach”
  • Set the targeting for the ad group to “Target all”

Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

  • Prominently feature her street address in bold text
  • Advertise on the Search Network as well as the Display Network
  • Add a map showing her location to her ads
  • Add a location extension to her ad

Where can you place a client’s image and video ads?

  • On the Search and Display Networks
  • On the Search Network and YouTube
  • On the Display Network only
  • On the Search Network only

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

  • Impression share
  • Placement performance
  • Reach and frequency
  • Ad performance

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

  • Location and language targeting
  • Device targeting
  • Keyword targeting
  • Audience targeting

Display inventory on the Display Network is published by AdSense or:

  • AdWords
  • Right Media
  • The DoubleClick Ad Exchange
  • Teracent

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

  • 1-2 weeks
  • 2–3 days
  • 1 year
  • 1 month

In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

  • google.com
  • YouTube.com
  • Mobile sites that are part of the Google Display Network
  • Any mobile site or mobile app

Frequency capping limits the number of times:

  • your ads appear to people with the same IP address
  • your ads appear to the same person on the Display Network
  • your ads appear to the same person on the Search Network
  • your ads appear during the designated days and hours that you set

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

  • Impression
  • Click
  • Viewthrough
  • Conversion

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

  • Display Network
  • Search Network
  • Video Network
  • Search Network with Display opt-in

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

  • target cost–per–acquisition (CPA) bidding
  • viewable cost–per–thousand impressions (vCPM) bidding
  • cost–per–day (CPD) bidding
  • cost–per–click (CPC) bidding

You might choose to use preferred layouts for dynamic display ads if your client:

  • doesn’t care if Google Ads chooses the layouts and features
  • wants to choose the features but not the layouts
  • wants to choose the layouts but not the features
  • wants to choose the layouts and features

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  • Set bids on individual placements
  • Create a campaign for each website
  • Set bids at the ad group or campaign level
  • Choose websites that represent a variety of themes

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

  • Dynamic remarketing
  • Similar audiences
  • In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
  • Managed placements

True or False: An advertiser can target mobile apps via Google Ads

  • True
  • False

How many websites are part of the Google Display Network?

  • 500K+ websites
  • 100K+ websites
  • 2M+ websites
  • 1M+ websites

The dynamic remarketing tag collects data such as:

  • affinity group characteristics
  • business ID numbers of visitors
  • types of pages viewed
  • number of code snippets

In–market audience targeting consists of people:

  • who are interacting with contextually relevant content
  • whom you’ve reached through remarketing
  • who are currently researching options and actively considering buying a product or service like yours
  • who are in your overall target demographic group

What targeting options are available on the Display Network? (Choose 2)

  • Remarketing lists for search ads (RLSA)
  • Demographic targeting
  • Affinity audiences
  • Connections targeting

If an advertiser chooses to run ads in image formats, Google will:

  • display these ads on the Display Network
  • require that cost–per–thousand impressions (CPM) bidding be used
  • charge an additional fee to serve these ads
  • display these ads on the Search Network

Cost–per–thousand impressions (CPM) bidding is only available for:

  • campaigns that target the Display Network
  • campaigns that target search partner sites
  • accounts that are using prepay billing
  • accounts using U.S. dollars for billing currency

Which bidding type is only available for ads on the Display Network?

  • Cost–per– view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Maximize clicks
  • Target cost–per–acquisition (CPA)

Which ad format is recommended for driving action?

  • Image ads
  • Responsive ads
  • Lightbox ads
  • TrueView ads

Which report is helpful when using site and category exclusions?

  • Keyword report
  • Campaign report
  • Ad group report
  • Placement report

View–through conversions are available only to:

  • advertisers that have implemented conversion tracking
  • advertisers that are running video ads
  • advertisers that have opted in to the Search Network
  • advertisers that have implemented target CPA bidding

Managed placements allow advertisers to:

  • target relevant placements across the entire Display Network based on their keyword lists
  • exclude a specific ad unit on a network page where there are multiple ad units
  • give Google the ability to select placements for them and set industry–appropriate bids
  • bid differently for specific placements on the Display Network

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

  • Different campaign settings may be more effective on different networks
  • Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
  • Higher bids are required to be successful on the Display Network
  • Separate campaigns allow for more accurate location targeting

Targeting by topic is a good strategy if your client wants to:

  • control where his ads appear on the Display Network
  • actively manage his budget because he has strict cost–per–acquisition goals
  • drive sales on his website
  • reach a specific audience

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

  • A map showing her business location
  • A promotion from a related business, like a bakery
  • A photo of a bride
  • A quotation about falling in love

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

  • Frequency capping
  • Ad scheduling
  • Bid Optimizer
  • Ad rotation

Which ad format is recommended for building awareness?

  • Image ads
  • Display ads with location extensions
  • Universal app campaigns
  • Dynamic image ads

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

  • Conversions
  • Clicks
  • Impressions
  • Clickthrough rate (CTR)

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

  • Use the “Education” business type
  • Use a custom feed
  • Include “textbooks” and “study guides” as keywords
  • Implement the remarketing tag after the body tag

Dynamic remarketing lets an advertiser:

  • show prior visitors to his site ads that are based on products or services they saw on the site
  • show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
  • re–run an ad to increase the volume of people who will see it
  • engage visitors to the website by opening a chat session

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

  • Conversion tracking
  • Keyword diagnosis
  • Display Planner
  • IP exclusion setting

Which is a benefit of using display advertising with Google to build brand awareness?

  • Expansive network of diverse sites
  • Consistent performance from day–to–day
  • Higher clickthrough rates (CTR) than on Google Search
  • Accurate forecasts of clicks and impressions

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  • Cost-per-acquisition
  • Clickthrough rate
  • Cost-per-click
  • Conversion

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

  • increase brand awareness
  • reach shoppers who are ready to buy right away
  • reach men, women, and children of all ages who need any kind of athletic shoes
  • sell high–end running shoes to competitive marathon runners

When planning a campaign, the first thing an advertiser thinks about should be:

  • the tools available to build a display ad
  • the tools available to optimize the campaign
  • the advertiser’s daily budget
  • the advertiser’s goals

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  • In-market audiences
  • Similar audiences
  • Dynamic remarketing
  • Topic targeting

Ads are likely to be most contextually relevant to the sites on which they appear when using:

  • Remarketing
  • Affinity audiences
  • In–market audiences
  • Topic targeting

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

  • Google Analytics
  • Conservative targeting
  • Ad Preview and Diagnosis tool
  • Aggressive targeting

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

  • Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
  • Exclude “Programming” as a topic
  • Add “Java beans” as a negative keyword
  • Add “Coffee beans” as a topic

An Advertiser Purchasing Display Advertising Through Other Ad Networks Can Still Benefit From Using Google Ads Display Ads Because:

  • the ad can appear multiple times on a page to reinforce the advertiser’s message
  • the ad will show on all ad networks and will reinforce the advertiser’s message
  • she can infinitely loop animated image ads
  • she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options

An advertiser who wants to target specific categories of video content on the Display Network should:

  • target the Search Network
  • add a call–to–action (CTA) overlay to the ads
  • add the keyword “video” to the campaign
  • use video ads

What can you do by creating a separate campaign that’s targeted only to the Display Network?

  • Set a separate placement bid at the ad group level
  • Set specific maximum cost–per–click (CPC) bids for automatic placements
  • Exclude irrelevant placements and categories
  • Allocate budget and control spend more effectively across campaigns

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

  • while browsing and using Google Maps
  • while using other mobile apps on the same mobile or tablet device
  • when they enter search terms for products like yours on a mobile device
  • each time they re–use your mobile app

How does an extension work on a Display ad?

  • It extends the ad below the fold
  • It adds a testimonial
  • It adds extra information, like a location or phone number
  • It extends the length of the ad placement

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  • Create a combined remarketing and Shopping campaign
  • Create separate remarketing and Shopping campaigns
  • Create two ad groups: one targeted to remarketing and the other to Shopping
  • Create one ad group targeted to both remarketing and Shopping

Which functionality applies to HTML5 ads?

  • They’re easy to update but require plug–ins
  • They’re easy to update and don’t require plug–ins
  • They use interactive content stored in containers and rendered in browsers
  • They can’t be viewed on mobile devices

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

  • optimizes keywords and applies affinity targeting conversion models to target ads
  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
  • uses dynamic placement to target web pages and applies predictive conversion models to target ads
  • optimizes affinity targeting to place ads on all relevant web pages

What does remarketing allow you to do? (Choose 2)

  • See how many people bought your product after seeing the ad
  • Send client emails
  • Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
  • Tailor your ads to users based on their previous actions on your website or app

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

  • Change the Google Ads account language setting to French during setup
  • Change the managed placements to French
  • Set language targeting options for the campaign containing the ads for the film
  • Target specific YouTube localized domains

Frequency capping gives advertisers the ability to specify a limit to the number of:

  • impressions for all viewers
  • clicks for a unique viewer
  • clicks for all viewers
  • impressions for a unique viewer

Which manual bidding strategy can you use to increase your reach?

  • Cost-per-engagement
  • Cost-per-thousand-viewable impressions
  • Cost-per-thousand-viewable impressions
  • Cost-per-click

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

  • Past converters
  • Category page visitors
  • Product page visitors
  • Homepage visitors

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  • Launch a new marketing video
  • Create a remarketing list segment for shopping cart abandoners
  • Send an email blast to all of your newsletter subscribers
  • Launch a new search campaign

In order to use remarketing with Google Analytics, you need to:

  • have a goal conversion rate of 30%
  • have a goal conversion rate of 20%
  • have your Google Analytics and Ads accounts linked
  • have at least one active AdWords account

If a display ad appears “above the fold,” this means that it:

  • will appear at the top of each page of the website
  • can be viewed in the upper portion of the page without scrolling
  • will appear anywhere on the front page of the website
  • takes up more than 20% of the webpage

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

  • increase overall impressions for the ad
  • identify the traffic to your website that was generated by AdWords ads
  • improve the Quality Score of the ad on all Google properties
  • set expectations for customers who are in various stages of the buying cycle

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

  • Target a broad collection of placements with a single ad group
  • For each ad group, target groups of placements with similar themes
  • Move automatic and managed placements into separate ad groups
  • Create a separate ad group for each placement

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

  • Build awareness
  • Drive action
  • You don’t need to select marketing objective in this case
  • Influence consideration

What are the key benefits of using the Google Display Network? (Choose 2)

  • Sophisticated reporting to measure performance
  • Placing your ads on google.com
  • Influence consideration
  • Massive reach, you can advertise on any website

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

  • Enhanced cost-per-click (ECPC)
  • Cost-per-enagement (CPE)
  • Cost-per-view (CPV)
  • Viewable cost-per-thousand impressions (vCPM)

Which remarketing list segment will typically have the highest volume of viewers?

  • Product page visitors
  • Homepage visitors
  • Category page visitors
  • Past converters

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  • Cost–per–day (CPD)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target cost–per–acquisition (CPA)

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

  • perform well on the Display Network because it contains relevant information
  • be disapproved because it mimics a function the ad can’t perform
  • perform poorly on the Display Network because it will frustrate people
  • be resized on the Display Network because it lacks animation elements

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

  • Keyword targeting
  • Location and language targeting
  • Audience targeting
  • Device targeting

Which bidding option is best suited for an advertiser focused on branding goals?

  • Effective cost–per–thousand impressions (eCPM)
  • Cost–per–click (CPC)
  • Cost per acquisition (CPA)
  • Viewable cost–per–thousand impressions (vCPM)

Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

  • only the keywords match
  • the keywords and topics match
  • only the topics match
  • the keywords and bid match

If a display ad has been disapproved, how do you submit a request for another review?

  • Open and then resubmit the ad
  • Edit your ad so it complies with Google policy and re–save it
  • Email adwords–support@google.com to find out why it wasn’t approved
  • Click “Re–review display ad”

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

  • Cost–per–click (CPC)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Cost–per–acquisition (CPA/CO)

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

  • Search Network with YouTube opt-in
  • Display Network
  • Search Network
  • Search Network with Display opt-in

For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

  • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
  • only viewable cost–per–thousand impressions (vCPM) ads entering the auction
  • only cost–per–click (CPC) ads entering the auction
  • both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction

Which bidding strategy should use you if you want to increase revenue from your ad spend?

  • Target return on ads spend (ROAS)
  • Enhanced cost-per-click (ECPC)
  • Maximize clicks
  • Target cost-per-action (CPA)

For an advertiser focused on branding, what are the key success metrics?

  • Conversion rate
  • Cost–per–conversion
  • Clicks and impressions
  • Reach and frequency

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

  • Video ads
  • Display ads
  • Text ads
  • Rich media ads

Which practice would be acceptable under Google’s editorial and technical requirements?

  • Linking to a site that’s under construction
  • Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
  • Promoting documented copyrighted content
  • Including a generic phrase like “Buy products, click here”

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

  • Focus on impressions
  • Focus on clicks
  • Focus on engagement
  • Focus on conversions

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

  • be opted in to the Search Network and YouTube
  • be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  • be opted in to the Search Network
  • have a certain number of conversions in the previous 30 days

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

  • Build awareness
  • Drive action
  • Influence consideration
  • Drive loyalty

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

  • set a topic bid adjustment to show your ads on multiple pages about a specific topic
  • set a mobile bid adjustment to reach more customers on mobile devices
  • add multiple targeting methods and use the “Bid only” setting
  • add multiple targeting methods and use the “Target and bid” setting

Someone browsing the Internet sees Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

  • track the number of people who saw the ad but didn’t convert
  • measure the number of potential clicks associated with ad impressions
  • track the IP addresses of people who saw the ad
  • measure the number of conversions associated with ad impressions

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

  • TrueView ads
  • Responsive ads
  • Lightbox ads
  • Standard image ads

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

  • Influence consideration
  • Drive action
  • Build awareness
  • Drive loyalty

Which feature applies to the Display Network but not the Search Network?

  • Language targeting
  • Cost–per–click (CPC) bidding
  • Location targeting
  • Frequency capping

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  • Gmail ads
  • Demographic targeting
  • In-market audiences
  • Similar audiences

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

  • a specific pan within the new line
  • all cookware sold on the site
  • all non–stick cookware sold on the site
  • the entire new line of non–stick cookware

Which practice would violate Google’s editorial and professional requirements?

  • Directing people to a page other than the advertiser’s homepage
  • Including a question mark in the headline
  • Showing a ValueTrack tag in the text
  • Including a border on the ad

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

  • Display ads with location extensions
  • Universal app campaigns
  • Lightbox ads
  • TrueView ads

When should you use automated bidding?

  • If you have had 50-100 conversions over 30 days in a single campaign
  • If you have had 10-50 conversions over 15 days in a single campaign
  • If you have had 5-10 conversions over 30 days in a single campaign
  • If you have had 50-100 conversions over 15 days in a single campaign

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

  • Target return on ad spend (ROAS)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Cost–per–day (CPD)

You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

  • Display Network
  • Display Network with Search opt-in
  • Search Network
  • Search Network with Display opt-in

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

  • Your profits
  • Cost of your keywords
  • Your campaign type
  • Competitors’ products

An advertiser would benefit from using affinity audience targeting if they want to reach people:

  • who’ve already visited their website
  • with a particular broad interest, for example, sports fans
  • with a very specific interest, for example, avid marathon runners
  • regardless of their particular interests

On the Display Network, enhanced cost–per–click (ECPC) automatically:

  • sets bids to help you get as many conversions as possible
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend
  • sets bids to help you get the most clicks within your target spend amount

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

  • IP Exclusion
  • Bid adjustments
  • Frequency capping
  • Ad rotation

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

  • A text ad with a call extension on the Search Network
  • An image ad featuring a drawing of the restaurant on the Display Network
  • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
  • A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

  • Impressions, reach, frequency
  • Impressions and conversions
  • Clickthrough rate and cost-per-click
  • Conversion delay and cost-per-acquisition

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

  • The “Green Living Enthusiasts” affinity audience
  • Demographic targeting
  • Gender targeting
  • Contextual product targeting

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

  • How many people saw the ad
  • Which age group and gender is more likely to sign up for a course after seeing the ad
  • How many people sign up for lessons after seeing the ad
  • How many liked the ad

A custom Lightbox ad must have a format hosted in:

  • AdWords
  • DoubleClick Campaign Manager
  • DoubleClick Studio
  • DoubleClick Studio or Google Ads