Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

  • has a larger font size
  • includes a current promotion
  • is listed after search results
  • includes at least two different colors
  • has a relevant headline

The correct answer is:

  • includes a current promotion.
  • has a relevant headline.

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