Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

  • increase visibility by adding more keywords
  • remove the underperforming ASINs from their campaign
  • increase bids on high-performing keywords
  • increase visibility by adding ASINs to the campaign

The correct answer is:

  • remove the underperforming ASINs from their campaign.

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