FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?

  • Accessing the desktop version of the site from different locations
  • Reviewing search term reports in their Google Ads account
  • Comparing the desktop conversion rate to mCvR
  • Analyzing demographic reports for FuelCoach’s industry

The correct answer is:

  • Comparing the desktop conversion rate to mCvR.

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