Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

  • The exploration and action phase
  • The initial search and exploration phase
  • The exploration and evaluation phase
  • The evaluation and action phase

The correct answer is:

  • The exploration and evaluation phase.

🎓 Get all the latest and 100% correct Google Mobile Experience Certification Exam Answers