For non-guaranteed deals, when is it recommended to bid 20% higher than the floor price?

  • When you’re paying in different currencies for a global ad campaign.
  • When you want to apply frequency management to your deal.
  • When you’re working across multiple publishers within a deal.
  • When you want to guarantee a fixed number of impressions.

The correct answer is:

  • When you’re paying in different currencies for a global ad campaign.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.