For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

  • A global site tag (gtag.js) must be used
  • The tag needs to be set as INS tag with mobile capacity
  • The tag needs to be assigned an app ID
  • Device ID needs to be passed into the dc_rdid parameter

The correct answer is:

  • Device ID needs to be passed into the dc_rdid parameter.

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