Fill in the blanks: For business-to-business sales teams, an ideal customer profile usually identifies ________. For sales teams who sell directly to consumers, an ideal customer profile identifies ________.

  • an industry, a geographic territory
  • an individual company, a specific potential customer
  • a type of company, a portion of the general population
  • a small group of target accounts, a larger group of prospects

The correct answer is:

  • a type of company, a portion of the general population.

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