All of the following could be a trigger event EXCEPT:

  • A press release or job posting from a good-fit company
  • A good-fit person mentioning a relevant keyword or hashtag on social media
  • A good-fit person mentioning one of your competitors on social media
  • A good-fit person submitting a form on your website.

The correct answer is:

  • A good-fit person submitting a form on your website.

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