Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?

  • Bidding Optimization
  • Media mix optimization
  • Targeting Optimization
  • Creative Optimization

The correct answer is:

  • Media mix optimization.

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