Entity Association is when:

  • Software tries to determine if a query can be matched to a specific individual or thing
  • A gatekeeper program tries to determine if the user accessing a site is a real human or a bot
  • All of the above
  • Search engine providers attempt to match a specific individual to their fraudulent site(s)
  • A search algorithm compares existing content with previously-penalized content
  • Software tries to determine if a query can be matched to a paid, branded link

The correct answer is:

  • Software tries to determine if a query can be matched to a specific individual or thing.

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