During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease bidding portfolio by 1 low-performing keyword
  • Increase bidding portfolio by 2 new keywords
  • Decrease CPA target of bid strategy 60%

The correct answer is:

  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease CPA target of bid strategy 60%

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