During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
- Decrease maximum bid in the bid strategy setting 40%
- Decrease bidding portfolio by 1 low-performing keyword
- Increase bidding portfolio by 2 new keywords
- Decrease CPA target of bid strategy 60%
The correct answer is:
- Decrease maximum bid in the bid strategy setting 40%
- Decrease CPA target of bid strategy 60%
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