Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

  •  The average amount charged each time someone clicks on his ad
  •  The projected maximum cost-per-click (max. CPC)
  •  The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
  •  The average amount needed to make the ad appear somewhere on the page

The correct answer is:

  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction.

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