Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

  • Presentation, Indicators, and Estimation
  • Production, Interest, and Engagement
  • Potential, Importance, and Ease
  • Performance, Inspection, and Evaluation

The correct answer is:

  • Potential, Importance, and Ease.

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