Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?

  • By specifying offline activity as the conversion source in her report
  • Create a custom Floodlight column containing the offline Floodlight activities
  • Create a formula column that manipulates the existing data in her reports
  • She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search

The correct answer is:

  • Create a custom Floodlight column containing the offline Floodlight activities.

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