Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?

April 19, 2020 Certificate Land

By specifying offline activity as the conversion source in her report
Create a custom Floodlight column containing the offline Floodlight activities
Create a formula column that manipulates the existing data in her reports
She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search

The correct answer is:

Create a custom Floodlight column containing the offline Floodlight activities.