- Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
- Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- Add demographic and age targeting to show ads to people in this audience
- Set up a remarketing list to show ads to women who have previously visited your client’s website
The correct answer is:
- Add demographic and age targeting to show ads to people in this audience.