Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Add demographic and age targeting to show ads to people in this audience
  • Set up a remarketing list to show ads to women who have previously visited your client’s website

The correct answer is:

  • Add demographic and age targeting to show ads to people in this audience.