A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

  • April 1st impression
  • April 7th impression
  • April 9th purchase
  • April 4th click

The correct answer is:

  • April 4th click.

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