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Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
What does it mean to have an inbound approach to doing business?
Fill in the blank: When planning the timing of content in a calendar, _______.
What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Fill in the blank: Once a search engine bot discovers your web page, it _______.

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HubSpot Reporting Certification

Customer loyalty surveys in HubSpot track which customer sentiment metric?

March 17, 2021 Certificate Land

Customer Satisfaction Score (CSAT)
Customer Eﬀort Score (CES)
Net Promoter Score (NPS)
Customer Lifetime Value (CLV)

The correct answer is:

Net Promoter Score (NPS).

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← How do you calculate customer lifetime value?
Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics. →

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