Currently, Google Optimize does NOT currently allow you to:

  • do heatmap analysis to better understand to user behaviour on your site
  • serve experiments to specific groups of users that you’ve defined as Audiences in Google Analytics
  • test new website designs, layouts and content with a subset of your visitors
  • use your existing goals and metrics in Google Analytics as experiment objectives

The correct answer is:

  • do heatmap analysis to better understand to user behaviour on your site.

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