Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • shows you which ads lead to customer actions that have value for your business
  • automatically gives you personal details about the people who convert
  • measures trends relating to the search terms people have used before seeing your ad
  • focuses on getting customers to complete an online purchase

The correct answer is:

  • shows you which ads lead to customer actions that have value for your business.