Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?
- Make their all products ‘catch-all’ bid double their item ID bids
- Have lower bids and a low campaign priority setting
- Increase their bids
- Never bid on ‘all products
The correct answer is:
- Have lower bids and a low campaign priority setting.
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