Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.

  • Build a keyword list.
  • Identify their key success metrics.
  • Gather their campaign images.
  • Evaluate their bidding strategy.

The correct answer is:

  • Identify their key success metrics.
  • Gather their campaign images.
  • Evaluate their bidding strategy.

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