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HubSpot Email Marketing Certification 

Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.

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  • alignment
  • relevancy
  • context
  • connection

The correct answer is:

  • relevancy.

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True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”

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