Fill in the blank: Competitive intelligence is ________.

• used to identify an organization’s strengths and weaknesses, as well as its opportunities and threats.
• the name of the strategy you use to actively slow down and sabotage your competitor’s flywheels.
• the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.
• a technique used entirely for visualization purposes, to envision the impact of forces and friction on a flywheel.

The correct answer is:

• the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.

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