An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?

  • The ad will appear to more users by serving on new, relevant queries.
  • The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
  • The ad will appear to previous customers regardless of the search terms in order to expand reach.
  • The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.

The correct answer is:

  • The ad will appear to more users by serving on new, relevant queries.

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