Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

  •  Create one campaign with a broad selection of keywords
  •  Create campaigns based on the structure of his client’s website
  •  Create one campaign for all the products his client offers
  •  Create multiple campaigns, each with a set of related keywords

The correct answer is:

  • Create campaigns based on the structure of his client’s website