Clara is an advertising director who’s tasked with optimizing her company’s google search campaign. How can Clara use the optimization score to benefit her campaign?

  • To identify opportunities to improve campaign performance
  • To judge the popularity of her website compared to others
  • To compare the efficacy of her ad text creative with that of other ads
  • To understand the network performance of her website

The correct answer is:

  • To identify opportunities to improve campaign performance.

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